Stuck? Feeling pressure to perform? Time fleeting? Deadline looming?
Perhaps you're responsible for three fabulous concepts that will drive the marketing of a new retail product line. Or you're charged with redesigning the controversial homepage of an e-commerce Web site. Or you need to present several great options for a new business name—with an accompanying tagline. Or everyone's looking to you to develop that emotionally appealing campaign theme that will boost a sagging fundraising effort.
Every one of those tasks demands innovation and its sidekick: inspiration.
"You can't sit around and wait for inspiration," said Jack London. "You have to go after it with a club."
Pick up your club (your pencil, your laptop, your sketchbook) and let's go. Whatever your particular challenge, these 10 strategies can help you innovate—on a deadline.
1. Zero in
What, exactly, is the task before you? State it clearly—in one sentence, if possible. This may take time, but it's worth it. "A problem well-stated is half-solved," said American pragmatist John Dewey.
2. Take off