Limited Time Offer: Save 30% on PRO with code WOOHOO »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

10 Innovation Ideas When You Are on a Deadline

by Gwyneth Dwyer  |  
August 28, 2007
  |  13,195 views

Stuck? Feeling pressure to perform? Time fleeting? Deadline looming?

Perhaps you're responsible for three fabulous concepts that will drive the marketing of a new retail product line. Or you're charged with redesigning the controversial homepage of an e-commerce Web site. Or you need to present several great options for a new business name—with an accompanying tagline. Or everyone's looking to you to develop that emotionally appealing campaign theme that will boost a sagging fundraising effort.

Every one of those tasks demands innovation and its sidekick: inspiration.

"You can't sit around and wait for inspiration," said Jack London. "You have to go after it with a club."

Pick up your club (your pencil, your laptop, your sketchbook) and let's go. Whatever your particular challenge, these 10 strategies can help you innovate—on a deadline.


1. Zero in

What, exactly, is the task before you? State it clearly—in one sentence, if possible. This may take time, but it's worth it. "A problem well-stated is half-solved," said American pragmatist John Dewey.

2. Take off


Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Gwyneth Dwyer is director of writing services at Larsen (www.larsen.com), an interactive, branding, and design firm with offices in Minneapolis and San Francisco. She blogs at MarketingProfs Daily Fix (www.mpdailyfix.com). Reach her at g.dwyer@larsen.com.

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!