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MarketingProfs Podcast: All About Marketing Automation and Web Analytics

by John Wall, Christopher Penn  |  
December 18, 2007
  |  4,269 views

What is marketing automation? What are the four methods of measuring Web site traffic?

Find out in the latest episode of Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology front.

Show length 23:33

0:35 Implementing marketing automation

2:58 Stop answering your phone, use SpinVox for forwarding voicemail


4:22 Google Reader shows subscriber stats

5:58 Rodgers and other ISPs hijacking your browser and tracking you

10:10 Economic downturn in an election year


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John (www.roninmarketeer.com) is marketing manager at AccuRev (www.accurev.com), which specializes in software configuration management (SCM) for distributed and parallel software development teams. Christopher (www.christopherspenn.com) is the chief technology officer and chief new media officer of the Student Loan Network (www.studentloannetwork.com) and host of the Financial Aid Podcast Network (www.financialaidpodcast.com).

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