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MarketingProfs Podcast: All About Marketing Automation and Web Analytics

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What is marketing automation? What are the four methods of measuring Web site traffic?

Find out in the latest episode of Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology front.

Show length 23:33

0:35 Implementing marketing automation

2:58 Stop answering your phone, use SpinVox for forwarding voicemail


4:22 Google Reader shows subscriber stats

5:58 Rodgers and other ISPs hijacking your browser and tracking you

10:10 Economic downturn in an election year

11:15 Alex asks about Web site conversions

15:15 Web analytics—Google Analytics, Yahoo's MyBlogLog, CrazyEgg. Heatmaps, UI and the Golden Triangle

17:30 Accounting for RSS feed in your stats—Feedburner, partial vs. complete RSS feed. Analytics on the server is also crucial.

20:12 Going beyond analytics as a service, Feedburner, and server-side Analytics—writing your own tracking system so you can track sites that don't allow analytics.

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John (www.roninmarketeer.com) is marketing manager at AccuRev (www.accurev.com), which specializes in software configuration management (SCM) for distributed and parallel software development teams. Christopher (www.christopherspenn.com) is the chief technology officer and chief new media officer of the Student Loan Network (www.studentloannetwork.com) and host of the Financial Aid Podcast Network (www.financialaidpodcast.com).

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