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MarketingProfs Podcast: All About Marketing Automation and Web Analytics

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What is marketing automation? What are the four methods of measuring Web site traffic?

Find out in the latest episode of Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology front.

Show length 23:33

0:35 Implementing marketing automation

2:58 Stop answering your phone, use SpinVox for forwarding voicemail

4:22 Google Reader shows subscriber stats

5:58 Rodgers and other ISPs hijacking your browser and tracking you

10:10 Economic downturn in an election year

11:15 Alex asks about Web site conversions

15:15 Web analytics—Google Analytics, Yahoo's MyBlogLog, CrazyEgg. Heatmaps, UI and the Golden Triangle

17:30 Accounting for RSS feed in your stats—Feedburner, partial vs. complete RSS feed. Analytics on the server is also crucial.

20:12 Going beyond analytics as a service, Feedburner, and server-side Analytics—writing your own tracking system so you can track sites that don't allow analytics.

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John ( is marketing manager at AccuRev (, which specializes in software configuration management (SCM) for distributed and parallel software development teams. Christopher ( is the chief technology officer and chief new media officer of the Student Loan Network ( and host of the Financial Aid Podcast Network (

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