Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

13 Winning Ways to Make Enemies in the Press

by G.A. 'Andy' Marken  |  
August 21, 2007

What a world of difference there is in the way organizations handle problems when they are caught with their hands in the cookie jar.

While issues are often relatively minor from a national media standpoint, almost every organization encounters problems each year as they have public run-ins with the media.

When a company is just starting out, it will do almost anything to get press coverage. As the company matures, senior people are less available to, and have less time for, editors and reporters. Without working too hard, therefore, management and its representatives can cultivate a cadre of enemies within the press.

To do the task well, however, you should follow a set of 13 simple guidelines that will ensure that you alienate many, or most, of the Fourth Estate.

Please be assured that this is not intended to be a definitive list. With a little imagination, you can add your own guidelines.

1. Develop essential and non-essential media lists

In every industry, there are target market, secondary and tertiary publications. Set up your list, work only with the target market editors, and ignore inquiries from all other publications. Just because they're interested in your organization doesn't mean that they can do you any good or that you should waste your time working with them.

2. Put up roadblocks

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


G. A. "Andy" Marken is president of Marken Communications Inc. ( Reach him via

Rate this  

Overall rating

  • This has a 3 star rating
  • This has a 3 star rating
  • This has a 3 star rating
  • This has a 3 star rating
  • This has a 3 star rating
1 rating(s)

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!