If you've been looking high and low for the secret to Web success, today is your lucky day. These "18 Web-Marketing Concepts That Make a Difference" may just give you an edge on your competition—or an edge, period.
So if the same old left-brain thinking that everybody else is using just doesn't get you where you want to be, try these creative concepts on for size.
1. Think audiences not markets
What's your market? Hire a consultant to help you with your Web-business problems, and one of the first questions he or she will ask is, What's your market? How about 18-34-year-old, single male college graduates with a dog named Spot; or maybe 45-59-year-old married women who hate their husbands and can't get their adult children to move out of the house. Maybe, just maybe, they're asking the wrong question.
The Web isn't about markets, it's about audiences. Audiences need to be entertained, enlightened, and engaged; and if your Web site doesn't, you're never going to achieve what you want.
Time to rethink how you're delivering your marketing message. Start treating Web visitors like an audience, not a market, and you might just find what it takes to be successful on the Web.
2. Think people not customers
You know all those visitors you attract to your Web site with your brilliant search engine optimization schemes? How many actually purchase anything? Stop treating visitors as if they are already customers and start treating them like what they are—people. That's right, people. You know, the two-legged funny creatures with wants, needs, desires, and maybe even a few bucks to spend.