Half of business leaders expect AI to replace traditional search engines for lead generation within five years.

That's according to a survey conducted by Adobe of 503 business leaders in a wide range of industries.

An infographic (below) summaries key findings from the research, which examined how senior leaders view the trend of AI-powered recommendations increasingly becoming a key source of referrals.

The infographic looks at the impact of AI on lead generation, the most popular platforms, and how the conversion rate of AI-driven referrals differs from that of traditional methods.