Holiday Email Tactics for Nonprofits
It's time to start planning for the holidays. Retailers have been aggressively planning their marketing strategies for months. In these stressful economic times, it is more important than ever to build messages that resonate with your audience. Like retailers, nonprofits should be thinking about how they can tell their story and leverage the holiday season.
In this article, we'll discuss some techniques that nonprofits can use to bolster revenue and solicit support from members through email and online tactics.
Gift a Membership
Most nonprofits have a devoted fan base, and many of their members spend time with friends with similar interests. These friends might be excellent member prospects for your organization. The trick is to offer your members a simple way to buy gifted memberships.
The most economical solution is to do so via your Web site—and marketed through an email marketing campaign.
The first step is to setup some kind of payment system. If you're a small nonprofit, you may not have an advanced CRM or e-commerce solution that allows you to create a seamless payment process. That's okay. There are plenty of inexpensive solutions that will handle this for you.
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Winston Bowden is marketing and sales manager at Durham-based Contactology (www.contactology.com). Reach him via wbowden@contactology.com.
