If you've heard it once, you've heard it a thousand times: subject lines matter when it comes to email marketing. Think of subject lines like the headline of a newspaper article. If it grabs you, you start to read. If the first few paragraphs keep you engaged (similar to an email sweet spot), you keep on going.
Over the past few months, I collected subject lines from all sorts of senders, all based on how they grabbed me the second I saw them. What you'll see here is an exercise in the Sender name, the subject line and a quick analysis of what I liked or despised. There have been no alterations, no punctuation changes and no edits. What you see is what you get.
My hope is that after perusing this piece, you get a sense of what your fellow marketers are doing and how you can be better, resulting in more opens, more views, and more purchases.
Always remember the Golden Rule of email marketing subject lines: Tell what's inside, don't sell what's inside.
Subject: Pat Magoon sent you a message on Facebook...
This is about as straightforward as it gets, as I know the sender and I know the immediate reason I'm being contacted. Granted, this is an auto-responder based on a specific action, but there is no such thing as a wasted email.
From: Russell Goldstein
This was from the ESPN assistant to Le Anne Schreiber, the sports network's ombudsman. It was another auto-reply, but still... no "Thanks for the email to ESPN" or "Your ESPN comment has been received"?