by John Wall and Christopher S. Penn
Learn what Metcalfe's Law has to do with marketing and networking, hear some best practices with PURLs, and why January is Tech Geek Nirvana.
All that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology front.
John Wall and Christopher Penn: John (www.roninmarketeer.com) is marketing manager at AccuRev (www.accurev.com), which specializes in software configuration management (SCM) for distributed and parallel software development teams. Christopher (www.christopherspenn.com) is the chief technology officer and chief new media officer of the Student Loan Network (www.studentloannetwork.com) and host of the Financial Aid Podcast Network (www.financialaidpodcast.com).
