What is viral marketing? Is keyword density still a factor in SEO?

All that, and some other stuff that we've been testing... in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology front.









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Show length 22:02

00:35 David Meerman Scott's New Rules of Viral Marketing

01:34 Super Bowl Ads, and the Aya-Cola

04:30 SEO and Keyword Density

08:15 Google Adwords keyword tool for bidding intelligence

10:24 Dayparting your campaigns, keeping it domestic

11:52 Blogging as SEO, all about the Page Rank

13:06 Alexa vs. Quantcast vs. Compete vs. Google Reader

14:34 Promotional Activity—Win Meatball Sundae

16:04 BlogTalkRadio test

The MoC theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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ABOUT THE AUTHOR
image of John Wall

John J. Wall speaks, writes, and practices at the intersection of marketing, sales, and technology. He's a partner and head of business development at analytics firm Trust Insights. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host, Christopher S. Penn. He has held positions specializing in customer relationship management, marketing automation, and sales support systems both at venture-funded and privately held businesses, working with Microsoft, Oracle, Salesforce.com, and other clients.

Twitter: @johnjwall

image of Christopher S. Penn

Christopher S. Penn is an authority on analytics, digital marketing, and marketing technology. He is a 2019 IBM Champion in IBM Business Analytics, co-founder of the PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast.

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