by John Wall and Christopher S. Penn
What is viral marketing? Is keyword density still a factor in SEO?
All that, and some other stuff that we've been testing... in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology front.
Show length 22:02
00:35 David Meerman Scott's New Rules of Viral Marketing
01:34 Super Bowl Ads, and the Aya-Cola
04:30 SEO and Keyword Density
08:15 Google Adwords keyword tool for bidding intelligence
10:24 Dayparting your campaigns, keeping it domestic
11:52 Blogging as SEO, all about the Page Rank
13:06 Alexa vs. Quantcast vs. Compete vs. Google Reader
14:34 Promotional Activity—Win Meatball Sundae
16:04 BlogTalkRadio test
The MoC theme song is called Mellow G by Fonkmasters from the Podsafe Music Network
John Wall and Christopher Penn: John (www.roninmarketeer.com) is marketing manager at AccuRev (www.accurev.com), which specializes in software configuration management (SCM) for distributed and parallel software development teams. Christopher (www.christopherspenn.com) is the chief technology officer and chief new media officer of the Student Loan Network (www.studentloannetwork.com) and host of the Financial Aid Podcast Network (www.financialaidpodcast.com).
