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MarketingProfs Podcast: Some Things You Need to Know About SEO

January 29, 2008

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What is viral marketing? Is keyword density still a factor in SEO?

All that, and some other stuff that we've been testing... in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology front.

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Show length 22:02

00:35 David Meerman Scott's New Rules of Viral Marketing

01:34 Super Bowl Ads, and the Aya-Cola

04:30 SEO and Keyword Density

08:15 Google Adwords keyword tool for bidding intelligence

10:24 Dayparting your campaigns, keeping it domestic

11:52 Blogging as SEO, all about the Page Rank

13:06 Alexa vs. Quantcast vs. Compete vs. Google Reader

14:34 Promotional Activity—Win Meatball Sundae

16:04 BlogTalkRadio test

The MoC theme song is called Mellow G by Fonkmasters from the Podsafe Music Network

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John (www.roninmarketeer.com) is marketing manager at AccuRev (www.accurev.com), which specializes in software configuration management (SCM) for distributed and parallel software development teams. Christopher (www.christopherspenn.com) is the chief technology officer and chief new media officer of the Student Loan Network (www.studentloannetwork.com) and host of the Financial Aid Podcast Network (www.financialaidpodcast.com).

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