Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Three Small Tips to Juice up Your Personal Branding

by Daniel Schawbel  |  
March 18, 2008

In 1997, when Tom Peters coined the term "personal branding," few had any idea of exactly what it called for and how to achieve it. Today, personal branding has become the standard for career development and a necessary part of how we communicate with others online.

Blogs and social networks only add to concerns—and opportunities—for our brands. We now have "personal e-branding"; that is, we have to take who we are in reality and compose an Internet version of it, without losing authenticity. That transparent nature of our brands allows for open dialog among peers, including admitting mistakes and communicating a clear opinion on where we stand on various topics.

As we market ourselves as brand over the Internet, we must be conscious of how we present ourselves and how people perceive us. Due to the nature of the Internet, most people have neglected "small things" that could actually help propel our brands to superstardom.

What may go unnoticed by some, will turn into a competitive advantage for others.

Tip 1: Name and Topic Associations

If you want to be known for a specific topic, then people have to be able to connect your name to it. Every time they see your name, the topic should surface in their minds. Likewise, every time they hear your topic, your name should come to mind.

But how do you accomplish this?

  • First, pick a domain name that is either or
  • Second, take the title tag of your Web site that aligns with this domain, and put the topic and then your name: "Your Name—Your Topic." That way when your site is crawled and ranked in Google, it will start the association.
  • Third, use your name and topic in the keyword meta tags for your site.

(Free meta tag generator:

Read the Full Article

PRO Membership is required to access this how-to marketing article. Sign up to read the full article and gain access to all of our PRO content!

Sign up for a 2-Day Free Trial  Learn more about PRO Membership

Dan Schawbel is the managing partner of Millennial Branding, a Gen Y research and consulting firm. He's also the author of Promote Yourself: The New Rules For Career Success and Me 2.0: 4 Steps to Building Your Future. Reach him at

Twitter: @DanSchawbel.

Rate this  

Overall rating

  • This has a 3 star rating
  • This has a 3 star rating
  • This has a 3 star rating
  • This has a 3 star rating
  • This has a 3 star rating
4 rating(s)

Add a Comment


  • by BRUCE PERRYMAN Tue Mar 18, 2008 via web


  • by Michelle Bourke Tue Mar 18, 2008 via web

    Here is one way to get your name out there...In MX Magazine (a free daily magazine with thousands of copies printed each day for the reading pleasure of those who work in the city and travel on the train lines), there is a section on getting to know people - where others message what they would like to say and it gets printed.

    I messaged in a topical reply and also instered a Call to Action (that didn't require me to put in my personal phone number!). It said "google Michelle Bourke". Loe and behold the next day when it was printed I had thousands of hits and enquiries regarding the film I am putting together and made some great contacts!

  • by Alladdin Tue Mar 18, 2008 via web

    Great article and tons of useful information!

    You wrote: "Maintenance—If you register for every social network, how are you ever going to maintain your presence on each one? What if you switch jobs or decide you don't like a certain hobby any more as you age? "

    Actually there is a website that helps people manage their profiles (in multiple social network) from one website. Their business model is more like Trillion (Instant Messenger) and when you sign up with then you can add access to all the other IM buddy list ( Anyways, the social media manager website is still in beta testing, but according to the industry trade they got $5 mil venture funding. Check out their website:

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!