Limited Time Offer: Save 30% on PRO with code GETRESULTS »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Boost Your Site Traffic (Part 1): 10 SEO Tips for Higher Search Rank

by Kimberly Smith  |  
March 17, 2009

Where can you get the best ROI in online media? The answer is simple: great search engine rankings. Learn what it takes to push your listing to the top with the latest tips from Netconcepts president and CEO Stephan Spencer, SEO and linking strategist Eric Ward, Blue Fountain Media CEO Gabriel Shaoolian, and online marketing veteran Amber Naslund.

Just how important is SEO? "It's like air supply," says Stephan Spencer, president and CEO of Netconcepts. "If you're cut off from it, it's hard to survive as a business."

But as we all know, it's not just about making an appearance; it's about landing your natural listing as close to the top as possible. A recent Jupiter Research study found that 68% of search engine users click on listings that make the first page of results, and only 8% go beyond the first three pages of results.

In addition, the study found that 39% of searchers consider companies who are featured among the top natural search results to be leaders in their field.

So how do you make it onto that first page? Before you even get to that question, however, you need to determine which search queries you should be targeting in the first place. And that means keyword research.

(Note that we are focusing on non-branded search queries here—i.e., when users aren't specifically typing in your company or product name. You'll likely find that it's easier to gain rank in a branded search, and those queries will generally yield higher conversion rates since those users have, in essence, already selected you or your product. But for many companies, the bulk of their traffic—and especially new customers—will most often come through more generic, non-branded queries.)

Various tools are available to assist you in identifying popular keywords for your market; Spencer suggests starting with Google Insights for Search, which allows you to compare search volume patterns by category, geographic region, etc., and Google AdWords Keyword Tool, which offers ideas on other keywords you may want to consider.

Why focus on Google? Because it was the chosen platform for 72% of all Internet searches performed in the US in February 2009, according to Hitwise research.

Read the Full Article

PRO Membership is required to access this how-to marketing article. Sign up to read the full article and gain access to all of our PRO content!

Sign up for a 2-Day Free Trial  Learn more about PRO Membership

Kimberly Smith is a staff writer for MarketingProfs. Reach her via

Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
1 rating(s)

Add a Comment


  • by John White Tue Mar 17, 2009 via web

    Good article, Kimberly. Note that numbers 2 and 3 got mushed into the same paragraph.

  • by Tom Shivers Wed Mar 18, 2009 via web

    Not sure I get that last one.

  • by Marguerite Schimmel Wed Sep 23, 2009 via web

    Very nice, concise information.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!