Eliminate Fear: Use Your Click-Through Data!

In our day-to-day gigs, we are tasked with making our organizations better through the decisions we make… or don't make. In a business society with so many of us offering nearly the same product and so many looking for the most bang for the business buck, there's no better time than now to try a different approach to marketing to the masses.

Cue screeching tires.

Going into unchartered territory can be difficult for marketers because of that fear of the unknown, the unpredictability that surrounds what the results could be and the fear of failing.

Think about that train of thought. It's kind of backward, right? We'd rather try what others have attempted and make tweaks to attempt our version of success, rather than blaze our own trail and find something new that others would want to replicate.

The same old, same old is boring, less than innovative, and vanilla.

Cue email marketing and the greatest asset you're not using: click-throughs—the cookies and cream to your vanilla blues.

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