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Endurance Training: Five Brand-Building Exercises

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When the slow season strikes, it's time to put some energy into pumping up that brand. These five exercises will show you where to start.

On your mark. Get set. Good.

Good approach for the off-season, that is, and a prime situation to be in—perched in a power position, reputation honed, and ready to grow—when things start to pick up again.

The following five exercises are designed to help you get there.

Exercise 1: Strengthen connections with your current customers

Shift your focus to your tried and true: your current customers, who require no acquisition costs and, with a little nurturing, could become one of your most valuable marketing assets.

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Kimberly Smith is a staff writer for MarketingProfs. Reach her via

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