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Improving Campaign Deliverability for PC and Mobile Users

by Wendy Lowe  |  
October 6, 2009
  |  2,016 views

Improving your marketing campaign's email deliverability is a challenge for businesses large and small.

All the time spent planning your campaigns seems like a waste if a large number of your email messages are not making it to your subscribers' inboxes. Moreover, the constant evolution of technology means more people are checking their email with their mobile devices.

For email marketers, that means one thing: We have to keep up with the trends or face the reality that our emails will most likely go undelivered, unnoticed, or unread by our mobile audience.

Though that may seem an overwhelming task, it isn't as daunting as it seems. When catering to both your mobile and PC users, you can kill two birds with one stone: Many of the best-practices that apply to general emails can also apply to your mobile audience.

The following tips will help you increase your email-deliverability rate. If you're new to email marketing, start simple: Focus on the design of your emails, and get to know your audience.


Design Your Campaigns for Both Mobile and PC Users

Clear the clutter

Keeping a clean-looking email hugely affects the positive impact of your campaign. The harder your email campaign is to read, the faster it will get deleted, so keep your messages short and sweet!


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Wendy Lowe is director of product marketing for email marketing solution Campaigner (www.campaigner.com), which is provided by Protus (www.protus.com). Wendy can be reached at wlowe@protus.com.

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