Five Tools for Tracking, Measuring, and Evaluating Your Personal Brand Online

by William Arruda

Published on September 22, 2009

Tags: Google, Measurement, Personal Branding, Social Media, Twitter

The best kind of personal branding combines real-world communications with virtual visibility and community-building via social media.

Online brand-building enables you to reach beyond the people you can connect with in person and allows you to measure the impact of your actions.

Since online personal-branding efforts are easier to track and measure, you can see how your brand pervades the World Wide Web. Here are five easy-to-use Web tools to help you get a handle on how powerful and prevalent your virtual personal brand is.

1. Google Alerts (www.google.com/alerts)

Google Alerts notifies you via email when your name shows up on the Web, and it provides links to the reference sites so you can see exactly what's being said. That is a great way to stay on top of all references to your name.

When you establish your alerts, remember to put your name in quotes (e.g., "william arruda") so you get accurate results. You can receive alerts in real time or in daily or weekly digests.

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William Arruda is founder of Reach Personal Branding, author of Career Distinction, and curator at Personal Branding TV, a premier multi-media resource for professionals interested in building their personal brand.

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Comments

by Steve Ashby Tue Sep 22, 2009 via web
This is one of the best articles I've seen on personal brand because it actually helps you judge your efforts. I now know where I'm starting and realize there is no where to go but up with my personal brand!
by Eva Marcos Wed Sep 23, 2009 via web
I'm writing from Spain where we are beginning to walk our first steps on Marketing online and this article is... awesome!

Thanks so much for the useful tools that you are sharing!

Here it's so difficult to show the Management Staff that Marketing Social Media has a huge ROI!
by Swapnil Sun Sep 27, 2009 via web
A informative article by a Fabulous marketer!!!!
by Denise Brown Sun Oct 11, 2009 via web
As marketers we often are so focused on helping organizations with their branding that we forget about ourselves. Thanks for sharing quantitative tools to help measure personal efforts. Also a useful resource for job seekers and consultants.