How Do I Love Thee...? Ten Tips for Using Web 2.0 to Give Back to Your Professional Network

by William Arruda

Published on June 2, 2009

Tags: Blogging, Community, Economic Crisis, Facebook, Google, LinkedIn, Networking, Personal Branding, Social Media, Social Networking, YouTube

The "official" season of giving is long gone, but when it comes to your professional network, giving should be something you do year-round.

Networks are important. They are powerful. They are essential. And when the economy takes a turn south, they become even more valuable to career-minded marketers.

As a marketer, you're probably feeling the stress of the economic conditions your company is facing. Having worked in corporate marketing for more than 20 years, I feel your pain. I remember that every time there was talk of a recession, the marketing budget would be among the first to be slashed, increasing tension within the marketing organization.

One antidote to the fear, stress, and negativity that often accompanies these inevitable economic challenges is giving to others.

You're well aware of how valuable your professional network is. Network members can help you find a new job or source superstars to work for you. And they are great sounding boards and expert resources who help you become better at what you do.

Effective networking is all about giving. One of the best ways to give to your network members is to help them build their personal brands. And if you help them build their brands on the Web, you demonstrate how savvy you are about the new Web 2.0 world we live in. And, for marketers, being savvy about social media is essential!

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William Arruda is founder of Reach Personal Branding, author of Career Distinction, and curator at Personal Branding TV, a premier multi-media resource for professionals interested in building their personal brand.

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