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The Basics of SWOT Analysis

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Whether you are a featherweight or a heavyweight boxer, you must approach your opponent in the same way: prepared. You learn about your opponent's strengths and weaknesses before you step into the ring. You look for ways through his defenses by knowing your strengths and learning how to take advantage of his weaknesses so that you can go the distance. A good business performs the same SWOT analysis before stepping into the marketplace. Analyze your Strengths, Weaknesses, Opportunities and Threats as part of your daily practices and you won't be caught off guard. To get started with SWOT analysis, please follow this link: SWOT Analysis Basics.

MarketingProfs gives you an advantage in preparing your business to outperform the competition by providing you with all the information you need to perform an effective SWOT analysis.

Join the SWOT Analysis Team

SWOT analysis can be a daunting task for an organization when the pressure is on, which is why we invite you to join the MarketingProfs SWOT Analysis Team. We will present your marketing dilemma, not your name, to the 86,000 readers of MarketingProfs and ask their advice. Readers of MarketingProfs are some of the most experienced marketers out there. They have tried many marketing approaches. Some were wildly successful. Some weren't. All resulted in lessons learned. Tap into our collective experience in SWOT analysis and let us shed some light onto the subject. Join the SWOT analysis team by following this link.

Don't stand out in the dark alone. Become a member at MarketingProfs and benefit from the knowledge of your peers in all topics from SWOT analysis to communication techniques.


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