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Niche Marketing Articles

As many businesses have discovered, niche marketing can be the key to creating a successful business platform. As the marketplace continues to expand and become increasingly more competitive, so does the demand for specialized products and services. Because these "niches" contain a great deal of untapped potential, they are often the key to creating and sustaining a successful and profitable business. Unfortunately, understanding how to find these niches, and market to the segment of the population interested in these markets can be quite a challenge.

At MarketingProfs we understand how important finding your niche can be, and provide a wealth of informational articles and niche marketing tools designed to help you achieve success in your marketing endeavors.

Finding Success with Useful Niche Marketing Articles

Finding articles on niche marketing that provide useful information you can apply to your business can be difficult. At MarketingProfs we give your business the tools it needs to succeed with niche marketing articles that focus on providing useful information you can apply to your business.

Niche Marketing Articles & More

No matter what you are looking for, MartekingProfs provides the information your business needs to succeed. From niche marketing articles to research methods, MarketingProfs has what you need. For more information on what we offer, please follow this link: Professional Marketing Articles

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Segmentation Resources

You may like these other MarketingProfs resources related to Segmentation.

Six Key Criteria for Market Segmentation [Infographic]

This infographic from Semrush explores six key criteria that are often utilized for market segmentation: geographic, demographic, psychographic, behavioral, media, and benefit.

Smoking Brisket and the Customer Experience: Art and Science With Christian Selchau-Hansen on Marketing Smarts [Podcast]

Christian Selchau-Hansen, CEO and co-founder at, talks about smoking meat, brand loyalty, the price of brisket in Ireland, customer experience, data collection, and much more! Tune in and learn how to build a loyal following through a four-step process.

Target-Audience Segmentation: Why You Need It and How to Do It in Five Easy Steps

In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of target audiences—both to sell more accurately and to budget more efficiently for marketing. Find out how to best segment your target audiences.

Five Segmentation Gaffes (And How to Avoid Them)

Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Yet, despite all the effort they put in, companies repeatedly make easily avoidable segmentation mistakes. Here are five common ones, along with tips to avoid them.

Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting Tech

If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in a bind.

Six Ways Bad Data Can Cost You, and Five Tips for Cleansing It [Infographic]

Is your data as clean and fresh as it can be? If not, your campaigns may be underperforming. See what you're missing out on and how to cleanse your data.