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Mobile Coupons: Your Message on the Move

by Bob Bentz  |  
November 17, 2009

Ask most US consumers whether they want to receive mobile-marketing messages on their cell phones, and they will usually answer with a resounding "No."

Consumers have been presold that allowing such advertising on their cell phones means they'll start receiving unwanted Viagra ads and messages from a prince in Kenya who wants to give them $10 million.

Nothing could be further from the truth.

Mobile Coupons Are Opt-In Only

Mobile marketing, as well as mobile coupons, is opt-in marketing, which means companies cannot send you mobile-marketing messages unless you've given them permission to do so.

Now, that's not to say the rule isn't violated. But mobile marketing will never be like email marketing.

With mobile marketing, there is an intrinsic cost to send a text message, whereas with email marketing there is no definable hard cost to send more spam. Hence, sending spam to cell phones with no targeting wouldn't work nearly as well from an ROI perspective.

Mobile-Coupon Growth

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Bob Bentz is president of Advanced Telecom Services (, which provides a mobile-marketing solution for advertisers and advertising agencies at

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  • by DaveAndrew Fri Dec 18, 2009 via web

    “Hi Everyone, I came across this coupon site that allows you to get coupons on your iPhone and other cell phones – it’s pretty amazing, they offer restaurant coupons and big retailer coupons from Macy’s and JC Penny. Check it out:

  • by Praveen Narula Wed Feb 10, 2010 via web

    I totally agree with BOB about the leading trends in the Mobile Marketing, If I take example of INDIA with more than 50 MIlion Mobile user and even growing at faster rate, Mobile marketing definitly will lead the marketing stretegies..
    SMS Marketing is still at younger stage in India but people are reluctant to use the same. there are many factor involved in this and SMS marketing companies should come together to make some restriction over the un-managed price structure of SMS marketing and ofcourse Telcos to improve the SMS delivery rate.
    Praveen Narula
    Prachar by SMS

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