Tertiary Keyword Rankings: Using Your Search-Engine Presence to Power Your Customers

by Andy Komack

Published on February 2, 2010

Tags: B2B Marketing, Customer Loyalty, Keywords, SEO, Website Design

Ed. Note: A version of this article originally appeared in Search Engine Land.

In the world of B2B marketing, what would you say your customers want most from you? Some of the obvious things are quality products, great service, reasonable prices, and solutions that increase profits.

But what would they really want if they could have anything from you?

How about more customers?

Many companies do support their resellers in some manner, including funneling prospects to them.

Even if your company has a reseller support program, there are two very important assets that are probably being underused for such a purpose—your website and your search-engine rankings.

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Andy Komack is founder and president of KoMarketing Associates LLC (www.komarketingassociates.com), a B2B Internet-marketing agency providing SEO, pay-per-click, and social-media marketing services. Connect with him via Twitter (twitter.com/akomack)

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