Everyone wants to do more business. Everyone occasionally runs a promotion, a new marketing initiative, a product launch, or a new seasonal lineup. Everyone has a website stuffed with content ranging from the important to the useless.

But only smart business minds understand that campaigns require their own space and identity if they are to succeed. And when you use the Web as your vehicle for such a campaign, the obvious solution is a video-campaign microsite.

What's a Video-Campaign Microsite?

Video-campaign microsites are websites that employ a series of highly focused video presentations designed specifically to promote a single marketing initiative aimed at a highly targeted audience.

Video-campaign microsites are dedicated to delivering an engaging online experience that compels an audience to act by taking advantage of the marketing initiative's offer.

Such sites benefit from the absence of the corporate clutter and irrelevant information on most business websites that get in the way of an effective marketing presentation.

Video microsites are often implemented via a direct-email campaign or, depending on the budget, via magazine, television, or radio advertising. You can also channel corporate-site traffic by means of a graphical home-page link.

You can employ any of the following different styles of video microsites, depending on your brand personality and the campaign's goals:

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Jerry Bader is senior partner in MRPwebmedia (www.mrpwebmedia.com), a website-design firm that specializes in Web audio and video. Contact him via info@mrpwebmedia.com or (905) 764-1246.