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Websites: How-to articles covering the latest marketing tactics, tips, and strategies.
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How to Use Mobile Marketing for Your Business [Infographic]Laura ForerUnravel the mobile marketing mystery with plenty of ideas for how to use mobile to boost consumer engagement and drive more conversions.
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The Staggering Amount of Data Generated Online Every Minute [Infographic]Ayaz NanjiEach minute of the day, users of the Internet watch 4.3 million YouTube videos and conduct 3.9 million Google searches, on average, according to recent research from Domo.
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The Top Sites Driving Referral Traffic, by Content CategoryAyaz NanjiGoogle and Facebook dominate referral traffic to all types of online content, but the proportion of visits driven by each varies significantly by topic, according to recent research from Parse.ly.
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10 Overlooked B2B Optimization Opportunities to Boost Your WebsiteIris ShoorYou've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions.
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The 5Ws of Experience-Driven Commerce [Infographic]Laura ForerOnly 17% of first-time website visitors are there primarily to shop, says a recent study, so brands need to make sure website experiences are memorable enough to bring visitors back.
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A Step-by-Step Guide for Using Excel to Disavow Poor-Quality Referring Domains and Boost Your Search RankMartin BenesBacklinks to your site are usually helpful—until they're not and they start to damage your search results. Here's how to disavow damaging backlinks by using Excel and other easily accessible ...
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What Converts? Web Landing Page Benchmarks and Trends [Infographic]Ayaz NanjiWebsite landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce.
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Are You Guilty of Stealing Images? How to Avoid Breaking Copyright Law [Infographic]Laura ForerFinding images online can be so easy—but using those images for marketing can also be illegal. Check out the infographic to see how to source your images ethically and legally.
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Why Consumers Leave E-Commerce Sites and Apps Without PurchasingAyaz NanjiHigh shipping cost is the top reason consumers abandon e-commerce sites and apps without purchasing, according to recent research from Episerver.
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The 15 Most Visited Web Properties by US ConsumersAyaz NanjiWeb properties owned by Google were the most visited by consumers in the United States last month, according to recent research from comScore.
Websites: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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Backlinks, Hiring Tips, and Building a Business Overseas: Kris Reid on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneSearch engine optimization expert Kris Reid shares tips for optimizing content and unconventional approaches for hiring talent. He also discusses how (and why) to build a business overseas.
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For Marketing Success, the Rx Is UX: Tracy Rosecrans of Healthline on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneTracy Rosecrans, SVP of marketing and product for Healthline media, explains how she used content, UX, and SEO to transform Healthline.com into the fastest-growing health information site in the US, with more than 40 million monthly unique views.
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Going Bananas for Minions and Mobile: FunMobility CEO Adam Lavine on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneAdam Lavine, CEO of mobile-first marketing agency FunMobility, shares insights from the firm's award-winning interactive campaign for Chiquita Bananas featuring gamification and character tie-ins from the motion picture Minions.
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How to Build an Award-Winning Blog in Just Six Months: Ian Cleary of RazorSocial Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneIan Cleary discusses how he started the social media and technology blog RazorSocial.com, and the tools and tactics he used to turn RazorSocial into one of the "Top 10 Social Media Blogs of 2013" in just six months.
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How to Build a Testing Culture: Justin Rondeau of Which Test Won on Marketing Smarts [Podcast]by Matthew GrantTesting your online campaigns, landing pages, forms, website, and so on can't be an every-now-and-again thing. Testing must be iterative and ongoing if it is to produce results. Which means, among other things, that your organization must institute a culture ...
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Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast]by Matthew GrantStand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has a lethal sense of humor—and an uncanny ability to meld business sense and humor to both build an online audience and ...
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The Rise of the Savvy Auntie: Melanie Notkin on Marketing Smarts [Podcast]by Matthew GrantIn this week's Marketing Smarts, Melanie Notkin, founder of SavvyAuntie.com, discusses an important niche market neglected by marketers—women without children of their own, but with children in their lives.
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