This month only: Save $100 on PRO with code OCTOBER »

Real-World Education for Modern Marketers

Join Over 608,000 Marketing Professionals

Start here!
N E X T
Text:  A A
PRO

Nine Effective Tactics to Get Opt-In Email Subscribers

by   |    |  2,247 views

The three major tasks of email marketing are building your opt-in email-subscriber list, building trust, and inciting action. This article will focus on the first—and, for many, most-challenging—task: getting people to sign up for your email list.

The basic method of gaining a subscriber is simply asking someone to sign up for your mailing list. If a customer or client is already an engaged consumer and trusts you, then there is a good chance that customer will say yes right away.

In most cases, though, you need to offer the consumer some benefit. At the very least, you'll describe what will be in your newsletters that the consumer would want: information, special offers, discounts, etc.

The sweeter the deal, the better your chances that your visitor will become a subscriber. Many email-list managers offer a free autoresponder e-course, free e-book or video download, or special one-time discount. Those are basic techniques for email list-building.

Here are nine more-advanced list-building techniques that increase subscriber numbers and sometimes improve conversion rates as well.


1. Develop a Detailed Sign-up Page


Read the Full Article

PRO Membership is required to access this how-to marketing article. Sign up to read the full article and gain access to all of our PRO content!

Sign up for a 2-Day Free Trial  Learn more about PRO Membership
David Godot works for ActiveCampaign, Inc. (www.activecampaign.com), provider of email marketing and survey software solutions. Reach him via david@activecampaign.com.

Rate this  

Overall rating

  • This has a 3 star rating
  • This has a 3 star rating
  • This has a 3 star rating
  • This has a 3 star rating
  • This has a 3 star rating
4 rating(s)

Add a Comment

Comments

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!