When considering mobile marketing for B2B companies, today's marketers are wrestling with some big questions: How can we use mobile to engage our target audience of business professionals? and Where do we even begin to integrate mobile media into our B2B marketing plans?
Far from just a consumer-oriented medium, mobile is fertile ground for marketing to business audiences.
As with all other media, your mobile strategy and set of marketing programs will be contingent on your B2B's specific goals, offerings, audiences, industry, budget, and competitors. But the best place to start is by auditing your current initiatives to identify opportunities where mobile can increase their impact.
That a great way for B2Bs to become better acquainted with incorporating mobile into their plans, but it also enables marketers to assess the return on investment of integrating these media, through pre- and post-mobile comparisons.
Let's examine six ways that B2Bs can increase their marketing impact with mobile.
1. Make your website mobile-friendly