Contributed by Christina "CK" Kerley
- From Smartphones to Smart Everything: The 'Smart' Revolution (Part 2: a Presentation)
Tailored to marketers, this presentation covers what the Smart Revolution is and why you need to begin focusing on these ...
- From Smartphones to Smart Everything: Welcome to the 'Smart' Revolution (Part 1 of 2)
We are about to move from an age of smartphones... to an era of smart everything. And in this era, ...
- Mobile Innovation (Part 6): Innovating Value Propositions Through Mobile
Value propositions are the heart, soul, and epicenter of a business. They reflect its market positioning while communicating the core ...
- Mobile Innovation (Part 5): Innovating Customer Experiences Through Mobile
Mobile is a boon to the customer experience, because mobile provides myriad ways for marketers to delight customers and improve ...
- Mobile Innovation (Part 4): Innovating Product Offerings Through Mobile
Your customers, whether consumer or executive audiences, expect you to use the same mobile technology that has improved their lives ...
- Mobile Innovation (Part 3): Innovating Sales Channels Through Mobile
As any marketer knows, sales are mission-critical to the success and survival of all companies. But what many a marketer ...
- Mobile Innovation (Part 2): Innovating Brand Engagement Through Mobile
The battle for attention—and, in turn, engagement—has escalated into an all-out war by marketers... and their target audiences are its ...
- Mobile Innovation (Part 1): Welcome to Your Innovation Moment, Marketers
Mobile devices are the first thing people reach for in the morning, and the last thing they look at before ...
- B2B Mobile Marketing: Mobile + B2B = BFF! [Video]
Anytime-anywhere media provide B2Bs new ways to create, develop, and sustain ROI-rich relationships. Yet, the majority of B2Bs aren't using ...
- Mobile Marketing: Three Strategic Approaches to Success [Video]
Between next-generation smartphones, tricked-out apps, and celebrity-filled Siri commercials, it's easy to look at mobile as a set of breakthrough ...
- B2B Mobile Marketing Success Mantra: Better, Faster, Easier [Video]
Think mobile is for consumer audiences only? Think again, B2B marketers! Learn why mobile marketing is ideal for B2B marketing, ...
- Mobile Marketing: A Three-Step Framework for Integrating Mobile Into the Marketing Mix [Video]
Ah... mobile mania. It's everywhere. Whether your target audience is B2B or B2C, your marketing needs to go mobile. Here's ...
- Six Key Questions (and Answers!) About B2B Mobile Marketing
Everywhere you turn, everyone is talking about mobile. Though B2Cs have been diving into mobile, B2Bs have been falling behind ...
- 10 Key B2B Mobile Arguments to Turn Skeptics Into Supporters: A Slideshow With Audio
To launch your marketing programs, you need the green light from your internal executives—and that means building the business case ...
- B2Bs, Your (Mobile!) Markets Need 'More Show, Less Tell'
MarketingProfs blogger Christina "CK" Kerley discusses how B2Bs need to formulate an action plan for the mobile market.
- Join In The Social-Media Case Study Challenge!
MarketingProfs Daily Daily Fix Blogger, CK, shares how to enter your company's case study for the B2B Forum Challenge.
- Five Reasons Why Mobile Marketing Is Prime for B2Bs—And Five Key Questions B2B Marketers Should Be Asking
In the B2C space there's a lot of buzz around mobile marketing, but in the B2B sector it's more likened ...
- Marketers, Your Data Awaits: Our Community-Developed Research Report Is Here!
Http://www.mpdailyfix.com/images/crowdsourcing2.jpg
- Making Sure Your Brands Don't 'Boob'
A business can easily charge more when a person super-sizes their meal. Yet it's not so easy for companies that ...
- What Marketers Can Learn from the Frozen Food Aisle
Frozen food is a gamble if ever there was one. Sometimes you luck out and lunch is a 5-minute microwaveable ...
- Everything You Want to Know, but Are Afraid to Ask (or Can't Afford to).
As marketers, data is our friend. We use it as a tool to better understand our target audiences, we leverage ...
- Inspiration from the Factory Floor
Every holiday there emerges that one special story, so I hope you'll pardon me for deviating from my marketing beat. ...
- In Recessionary Times, One Can Learn a Lot From a Rat
A rat inspired this post. I know that sounds ludicrous. (Actually, if you've read my posts for a while, it ...
- Brainy, Bold or Bogus... What Say You On 'W.'?
Yet another week that promises to be chock full of politics is upon us. But this week is different... because ...
- Conventions '08: Round #2 with Brand McCain
Another convention coming to a close gives rise to a conversation we marketers are just getting started. After all, when ...
- Stop Putting Obama in a Box (New Markets, New Mindsets)
It takes two to make a baby. And even though I would argue that women carry the majority of the ...
- Conventions '08: Come Chat It Up, Marketers
'Tis the season of presidential conventions. A time of marketing, messaging, promises and pageantry. And a series of events that ...
- MarketingProfs Book Club: Q&A with 'Robin Hood Marketing' Author
The MarketingProfs Book Club is back! "Robin Hood Marketing" shows how to sell your cause as successfully as the great ...
- Round Three of the MarketingProfs Book Club: Q&A With 'Made To Stick' Authors
With spring comes not only a new season but a "sticky" new segment. Book Club is back for "Round Three" ...
- Off the Rails on a Crazy Train... or Smart Marketing?
Ever since Ozzy announced it February 6th I've been thinking about--and meaning to blog about--the very interesting format of this ...
- Round Two of the MarketingProfs Book Club: Q&A With Al and Laura Ries
We're back for another round, bookworms. And in this segment we're discussing branding with the brand masters themselves: the inimitable ...
- MarketingProfs Book Club (Update): Bookworms Are Cool... and Global
About 72 hours after launching the MarketingProfs Book already 450+ members' ...I'm pleased to report we've come mighty far, and ...
- Introducing the MarketingProfs Book Club: Q&A With the Authors of 'Citizen Marketers'
Ever read a book and wanted to discuss or debate it with fellow marketers? Now you can. Or ask the ...
- Goin' Social: Hard Because It's Simple
Riddle me this When it comes to social media, why are so many companies having such a hard time getting ...
