Christina "CK" Kerley

Christina "CK" Kerley's B2B consultancy (www.ckb2b.com) works with companies on their social-media and mobile-marketing strategies and programs. She blogs at both www.ck-blog.com and the Daily Fix. Follow her tweets at http://www.twitter.com/CKsays.

Articles by Christina "CK" Kerley

Six Key Questions (and Answers!) About B2B Mobile Marketing
Everywhere you turn, everyone is talking about mobile. Though B2Cs have been diving into mobile, B2Bs have been falling behind and missing prime opportunities to reach and engage their business audiences. more
10 Key B2B Mobile Arguments to Turn Skeptics Into Supporters: A Slideshow With Audio
To launch your marketing programs, you need the green light from your internal executives—and that means building the business case for new media and new programs. Here's how to convince B2B executives that mobile poses a high-opportunity, high-ROI marketing channel—and can make a significant impact with their business-centric audiences. more
Start Smart: A 10-Step Mobile Media Guide for B2B Marketers
When it comes to mobile, B2B marketers find themselves more confused than confident. This companion piece to our 10-Step Guide on social media focuses on integrating mobile into the B2B marketing mix. Follow these 10 steps to ensure you start smart, launch strong, and produce mobile programs that deliver high ... more
Six Ways B2Bs Can Increase Their Marketing Impact With Mobile
When considering mobile marketing for B2B companies, today's marketers are wrestling with some big questions: How can we use mobile to engage our target audience of business professionals? Where do we even begin to integrate mobile media into our B2B marketing plans? more
Better, Faster, Easier: Mobile's Marching Orders for B2B Marketers
How can we make the work activities of our business audience better, faster, and easier through mobile? With more than half the planet currently owning mobile devices, and businesses well on board the anytime/anywhere mobile communications medium, this question serves as a guide for B2B marketers working to develop their ... more
Five Reasons Why Mobile Marketing Is Prime for B2Bs—And Five Key Questions B2B Marketers Should Be Asking
In the B2C space there's a lot of buzz around mobile marketing, but in the B2B sector it's more likened to a whisper. B2Bs are missing out on super-sized opportunities for integrating a valuable new brand touch point for their customers and establishing a dynamic new communications channel with professional ... more
Selling B2B Social Media Internally: Ten Arguments to Win Over the Boardroom, Part 2
It's year's end, and you need to rally internal support for integrating social media into your marketing mix… or have it play a much larger role. Here's how to win over the Executive Committee members, who are sure to have questions, critiques, and objections aplenty. more
Selling B2B Social Media Internally: Ten Arguments to Win Over the Boardroom, Part 1
It's that time to rally internal support for the "newest" programs in your marketing plans. If yours is a B2B company, 2010 is the year you'll want to start integrating social media into your marketing mix… or have it play a much larger role. But you must first win over ... more
Start Smart: A 10-Step Social Media Guide for B2B Marketers
There's no escaping it, marketers: Amid a flurry of headlines, bestsellers, and reports documenting social media's meteoric rise... the future has arrived. But for a B2B executive tasked with making sense of it all, wouldn't it be nice if the future came with a road map? Follow this 10-step guide. more
Four Case Studies: How These (Very Different) B2B Organizations Are Succeeding With Social Media
Even though B2C companies get the lion's share of coverage about the benefits of social media, B2B organizations of vastly different sizes and industries are making striking gains in employing these technologies to increase their market share and solve revenue challenges. more