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Google Caffeine: Real Impact or Just Hype?

by Brian Easter  |  
April 20, 2010

Will Google's latest search-engine algorithm update, dubbed "Caffeine," change search as we know it, or is it simply a minor update?

The Caffeine Buzz

Google's search-engine algorithm update, Caffeine, is fraught with uncertainty and causing search-engine-marketing agencies to lose a little sleep in anticipation of its rollout.

Caffeine was unveiled last summer, and as of December, Google had stated that only one data center was running 50% of searches on the new Caffeine-based algorithm.

Google is serious about continually strengthening its search algorithm in an effort to be more efficient for its users, and Caffeine reflects Google's latest attempt to maintain search dominance.

Despite Google's claims that rankings will not be significantly affected, an update with Caffeine's magnitude hasn't been implemented since 2006. With the purported goals of increasing size, indexing speed, accuracy, and comprehensiveness, the newly implemented update could have a major effect on search results.

What Is Caffeine?

Caffeine is yet another in a long line of periodic algorithm updates that Google implements to keep its search results relevant.

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Brian Easter is CEO of NeboWeb ( and frequently speaks about capturing the power and potential of online marketing. Reach him via

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  • by Dave Mon Jun 14, 2010 via web

    Solid article!

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