Eight Reasons for Small Businesses to Dip Their Toes in the Email Marketing Pond
Many independent operators of small businesses still fear the unknown and are wary of dipping their toes in the email marketing pond.
Although many are still hesitant to move away from their tried-and-true snail-mail methods, others are rapidly discovering that email marketing is one of the most effective means of generating sales.
When Shop.org surveyed retailers for its State of Retailing Online 2009 report, it found that email was the most-mentioned successful tactic overall.
The Ad Effectiveness Survey commissioned by Forbes Media in February/March 2009 placed email marketing second only to search engine optimization for generating conversions.
And research conducted in 2009 by the Direct Marketing Association (DMA) found that email outperforms all other forms of direct marketing.
The bigger question, of course, is why? Of all the hundreds or even thousands of messages consumers are exposed to each day, why is email marketing so effective?
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Comments
Wendy, nice piece. I agree that email marketing is a great method to increase sales with existing customers and customer retention. What I find missing is that email marketing is permission based, otherwise you are spam. Attracting and acquiring new customers in order to build your email list is the real challenge.
Nice piece, Wendy. Here is some helpful information on how an enterprise spam filters and email fire walls work:
http://www.pinpointe.com/blog/how-an-enterprise-spam-filter-works