This July Only: Save 30% on PRO with code SUMMER30 »

Real-World Education for Modern Marketers

Join Over 616,000 Marketing Professionals

Start here!
N E X T
Text:  A A
PRO

Search Engine Optimization or Paid Search: What Should Your Philosophy Be?

by   |    |  2,031 views

As the CEO of a search engine marketing (SEM) company, I am often asked by clients and prospects whether there's a basic philosophy regarding organic search engine optimization (SEO) and paid-search advertising:

"Is one tactic more favorable than another? How do I know which channel to pursue? Should I do both?"

Only after a hard look at your company's goals and unique situation can you arrive at a concrete answer to those questions.

The true test of pursuing either an SEO campaign or pay-per-click (PPC) advertising (or both) is knowing that it all boils down to your company philosophy, return on investment (ROI) objectives, budget, and numerous other monetary and marketing factors.

To determine which, or what combination of both, might offer the most bang for your buck, let's examine five "models" that my company often deals with.


1. SEO Only


Read the Full Article

PRO Membership is required to access this how-to marketing article. Sign up to read the full article and gain access to all of our PRO content!

Sign up for a 2-Day Free Trial  Learn more about PRO Membership

Scott Buresh is founder and CEO of Medium Blue, an award-winning search engine optimization company.

Rate this  

Overall rating

  • This has a 2 star rating
  • This has a 2 star rating
  • This has a 2 star rating
  • This has a 2 star rating
  • This has a 2 star rating
2 rating(s)

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!