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Facebook Upgrade: How New Features Will Help Brands Connect With Fans

by Aaron Strout, Kevin Tate  |  
June 22, 2010
  |  6,780 views

If trying to figure out how Facebook fits into your future marketing plans simultaneously excites and scares the heck out of you... don't worry, you are not alone.

In fact, although much of what you might have heard recently about Facebook likely involves privacy concerns—all of which are in the process of being ironed out—many of the updates coming out of Facebook's F8 Developer Conference this past April should only make it easier for marketers to engage with their key stakeholders on the social-networking giant.

There is a good chance that if you are reading this article you already have a personal Facebook account. There's also a possibility that many of you may be trying your hand at tapping into the power of the 400 million-plus members on Facebook.

However, Facebook's recent announcements on how its platform is evolving may be as clear as mud.

To that end, the goal of this article is to break the latest news into four areas:

  1. Graph API
  2. Analytics
  3. Storable data
  4. Social plug-ins

Within each area, we'll translate the technical into what it means (at a high level) and, most important, how brands will benefit.

Graph API

The biggest change to the Facebook Platform is the Graph API. The news here is that Facebook is now directly taking on the Googles, Yahoos, and MSNs of the world by using Facebook's social graph as the "glue" across the social Web.


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Aaron Strout is the chief marketing officer at Powered (www.powered.com).

Kevin Tate is president of StepChange (www.stepchangegroup.com), a Powered company (www.powered.com).

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  • by Ann Shea Tue Jul 6, 2010 via web

    Looks like Facebook is trying to shore up its cred after its recent privacy flap.
    Glad to read this: "Facebook has enabled external sites to insert metadata and iframes to bring Facebook functionality to their sites without actually handing over any of a user's personal Facebook data to those sites."

    I'm seeing people move from using Wordpress blogs to Facebook pages as the quickest way to get a B2C presence, as well as a lot of die-hard Twitter converts embracing the "new & improved" Facebook.

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