In fact, although much of what you might have heard recently about Facebook likely involves privacy concerns—all of which are in the process of being ironed out—many of the updates coming out of Facebook's F8 Developer Conference this past April should only make it easier for marketers to engage with their key stakeholders on the social-networking giant.
There is a good chance that if you are reading this article you already have a personal Facebook account. There's also a possibility that many of you may be trying your hand at tapping into the power of the 400 million-plus members on Facebook.
However, Facebook's recent announcements on how its platform is evolving may be as clear as mud.
To that end, the goal of this article is to break the latest news into four areas:
- Graph API
- Storable data
- Social plug-ins
Within each area, we'll translate the technical into what it means (at a high level) and, most important, how brands will benefit.
The biggest change to the Facebook Platform is the Graph API. The news here is that Facebook is now directly taking on the Googles, Yahoos, and MSNs of the world by using Facebook's social graph as the "glue" across the social Web.