Five Ways to Get Unique, Keyword-Relevant Content on Your E-Commerce Site
E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content.
Most e-commerce websites contain mostly navigational pages (with little content) and product pages (with mostly duplicate content).
The challenge is easily (though not necessarily quickly) overcome, however, with a simple content strategy.
This article outlines five content techniques that I have used successfully on various e-commerce websites. Some of those techniques will be better suited than others to certain types of e-commerce websites. Accordingly, you might use just one or more of them on your own website, as appropriate.
1. Write Category Descriptions
For many e-commerce websites, optimization for primary keywords will focus on their category pages. The problem is that most category pages have little content, comprising mostly images and links.
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Comments
Great tips! I totally agree that your categories and product pages should have unique descriptions. And having a user review page is good too if you have a loyal user base. This will ensure that new content keeps getting added on a regular basis.
Great tips, Adam! I love the idea of a buying guide - it allows you to educate your audience, which establishes you as an informational resource and an expert in your field. A guide would also allow you to highlight specific items, especially ones that might not be getting a lot of traffic. You could also publish the guide as a PDF, and offer it as a free special report for newsletter subscribers.
Marketing
Marketing
Great tips! Going to use them for a new client immediately. Thanks.