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10 Best-Practices in Planning and Marketing Virtual Events

by Tom Wieser  |  
September 28, 2010

In this article, learn how to...

  • Evaluate event goals and deliverables
  • Deliver your content effectively
  • Promote your event and drive attendance
  • Make your booth "sticky" and engage attendees

Think about the events you hold in your business: sales and marketing meetings, conferences, tradeshows, corporate meetings, training sessions, job fairs, and more.

Now imagine making those events available to a much larger, highly attentive audience that can conveniently gather and exchange information, browse exhibits, receive product demonstrations, provide feedback, and network with colleagues through a live, interactive platform on their computer.

The perfect fit for today's global, fast-paced business environment, virtual events can deliver the impact and effectiveness of face-to-face events at a fraction of the cost.

By eliminating the barriers of travel and nonproductive meeting time, virtual events can extend a company's reach to new global markets and to individuals who cannot attend traditional physical events.

Follow these 10 best-practices to ensure you have a successful virtual event.

1. Establish Roles and Responsibilities

Once you decide to hold an online event and select a virtual-events provider, hold a project kickoff meeting to identify core stakeholders in the event. In addition to Marketing, be sure to include Sales and any other relevant teams in the meeting to establish good communication and collaboration right from the start.

The primary purpose of this meeting is to review the project scope and define roles and assign responsibilities for the event team and service provider.

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Tom Wieser is the vice-president of business development at CGS/VirtualEvents365 ( He is an industry pioneer and a longtime veteran of the virtual-events space. He can be reached at

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  • by The Webinar Pro Tue Sep 28, 2010 via web


    Spot on with your 10 Best Practices for a Virtual Event. I especially agree with your tips on getting butts in the seats. It's all about being prepared with a plan, Sending at least three invites/reminders, leveraging email and social media - and let's not forget integrating text reminders or the good old telephone. Good stuff.

    Curious to know if you see this technology, like most, reaching into the small biz arena over time?

    Livin' the Dream!

    Geoff Zimpfer
    Webinar Marketing Pro

  • by Tom Wieser Wed Sep 29, 2010 via web

    Thank you Geoff for the thoughtful comments.

    I certainly see the virtual event solution expending into the SMB market. The self-service offering that was introduced recently by CGS and some other vendors provides a very cost effective solution that makes it affordable for the SMB space. It can also be a part of the overall Web presence of small businesses; maybe a topic for the next article...


    Tom Wieser

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