Think about the events you hold in your business: sales and marketing meetings, conferences, tradeshows, corporate meetings, training sessions, job fairs, and more.

Now imagine making those events available to a much larger, highly attentive audience that can conveniently gather and exchange information, browse exhibits, receive product demonstrations, provide feedback, and network with colleagues through a live, interactive platform on their computer.

The perfect fit for today's global, fast-paced business environment, virtual events can deliver the impact and effectiveness of face-to-face events at a fraction of the cost.

By eliminating the barriers of travel and nonproductive meeting time, virtual events can extend a company's reach to new global markets and to individuals who cannot attend traditional physical events.

Follow these 10 best-practices to ensure you have a successful virtual event.

1. Establish Roles and Responsibilities

Once you decide to hold an online event and select a virtual-events provider, hold a project kickoff meeting to identify core stakeholders in the event. In addition to Marketing, be sure to include Sales and any other relevant teams in the meeting to establish good communication and collaboration right from the start.

The primary purpose of this meeting is to review the project scope and define roles and assign responsibilities for the event team and service provider.

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Tom Wieser is the vice-president of business development at CGS/VirtualEvents365 ( He is an industry pioneer and a longtime veteran of the virtual-events space. He can be reached at