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Top 10 Ways to Make Twitter Your Brand's Best Friend

by Ryan Holmes  |  
October 5, 2010

In this article, learn how to...

  • Track conversations about your brand and your competition
  • Select the influencers in your audience
  • Target your messaging
  • Achieve and measure success

Today's discussions no longer center on whether a brand should participate in social media. Companies of all sizes, across all industries, are rushing to create their Facebook page and Twitter account.

But there's more to Twitter than amassing followers and broadcasting your latest news. The real-time conversations that fill the Twitterverse offer an abundance of market insight and unprecedented visibility into consumer sentiment.

Moreover, properly engaging in the right discussions can earn customer goodwill and brand awareness.

Here are 10 tips to make sure you're making the most of Twitter for your brand.

1. Track conversations about your brand

People are talking about your company and products throughout the social Web—and each mention is an opportunity for you to engage those people. Track your brand names and product terms. Don't forget to include common misspellings.

And remember, the names or terms used internally at your company may not necessarily be the same lingo used by your customers. Use Google Analytics to learn commonly used names and terminology, and make sure to include those keywords and phrases in your brand tracking.

When you see an interesting mention about your brand, dive into the conversation to give instant support, advocacy, or thanks. If you come across a complaint, engage directly to remedy the issue; you just might be able to turn a vociferous critic into a key supporter.

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Ryan Holmes is CEO of HootSuite (, a popular social media dashboard tool.

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  • by 3birdsmarketing Mon Nov 1, 2010 via web

    These are some great tips on how to keep active on Social Media and how to utilize it effectively. At 3 Birds Marketing we believe that social media is a key way to maintain a conversation with customers. Particularly helpful is tip #7, to use a Twitter service that allows you to "set it and forget it." HootSuite is a great source for this, and it makes our clients' Twitter accounts seem current for a long-term period without having to set aside points in the day or week to continue updating the account. Great article!

    Fabi, Interactive Marketing Intern @3birdsmarketing

  • by Promomanagers Mon Nov 15, 2010 via web

    These are great starting tips that I sincerely appreciate as we have been a little lost with using Twitter effectively. Right now we see no effective way to gain client interactions from it but then again our efforts are mainly B2B.

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