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People are always looking for the next great thing in email marketing, and these days much of the talk involves social-networking integration.
But there is one other technology—video, long considered taboo in email marketing—that can be integrated into your campaigns.
Now that email and online media have gotten much more sophisticated, however, the following video-email myths can be laid to rest and the taboo broken.
1. Video emails will bounce most of the time
As long as an email follows the general best-practices of email marketing, a video email is not likely to bounce.
Email clients and Internet service providers blocked videos during email marketing's infancy, but adding videos the proper way will prevent your email from landing in recipients' spam folders.
2. Email-marketing companies won't embed video in your emails
By hanging on to this old trope as an excuse not to use video, you could be holding back your campaigns a great deal.