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Five Reasons Why App-vertising Is Right for Your Business

by Adam Boyden  |  
December 7, 2010

In this article, you'll learn how...

  • How app-vertising can deliver value to your company
  • Which key questions to ask before deploying a Web app
  • How cost-effective app-vertising can be

The "app-vertising" business is capturing the imaginations of brand marketers worldwide. Simply put, app-vertising is the use of applications to deliver branding, messages, content, or functionality to reach target audiences.

If you're looking for a tool that offers affordability, ease of use, and significant return on investment (ROI), then app-vertising may well be right for you. Whether you're new to app-vertising or already reaping its benefits, you need to know a few things.

App-vertising goes beyond mobile

Much of the noise in the marketplace is about mobile apps for the iPhone or Android, so you may be wondering where Web apps can take your business. Whether it is apps for the iPad, netbooks, television set-top boxes, car electronics, or the Web, you're probably interacting with the technology more frequently than you think.

When you consider that nearly two billion people worldwide are already using browsers, it becomes clear that browser-based app-vertising holds the greatest promise.

App-vertising delivers value

Today, Web apps are deployed either alongside or in place of more-entrenched marketing vehicles. For instance, businesses can share promotional incentives via a Web app. And, when it comes to customer acquisition, Web apps can be deployed at no cost to current users, providing serious cost savings over traditional direct-marketing methods.

It's an open-and-shut case for brand recognition: A Web app that appears persistently in the browser, no matter where a user may travel on the Web, is often more potent than online banner advertising or search-engine marketing.

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Adam Boyden is president of Conduit (, which powers apps for Web publishers and offers a platform to enable publishers to create apps using their own brand and content.

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