Keeping up with personal-branding trends will keep you visible and vital as you grow in your marketing career. I've identified 11 trends related to personal branding and the best techniques for building your brand. For 2011, video is a primary focus and plays a major role in five of the 11 trends below.
1. Anywhere Hiring
As companies increase hiring after the global recession eases, they will be more open to bringing on ideal candidates regardless of the candidate's location.
Driven by greater competition for talent, leaner budgets, years of successfully working off-site and advances in technology, there will be a marked increase in the number of people re-entering the workforce from remote locations. This trend will make offices slimmer and commutes shorter, but it will cause you to rely on technology even more to build your brand, land a job, and do it well.
Video will be a particularly critical tool for interviewing remote candidates and a vital medium for communicating your brand message and building your identity with colleagues.
In real estate listings, it has become common to see the initials "HO," for home office, as a selling feature. As more people start to work from home in 2011, look for the abbreviation to become "HOS," or Home Office Studio. And with the move to all things video, the home office will now become a "set," giving new meaning to the real estate term "home staging."
Home offices will have video equipment designed to ensure high-quality audio and professional-looking backgrounds for synchronous and asynchronous communication. Although Skype has been the basic mode of video connections for quite some time, Cisco recently announced the more robust Telepresence for the home called UMI. Homecasting systems will become less expensive, higher quality, and more pervasive.
Email is so last decade. Good riddance, because email is one of our weakest forms of expression. Words account for only about 7% of a communication, and words are pretty much all we have to work with on email.
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