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Personal Branding Trends: The Top 11 for 2011

by William Arruda  |  
January 4, 2011

In this article, you'll learn...

  • The Top 11 personal-branding trends for 2011
  • How to make your brand stand out in the digital world
  • How to streamline your online presence for optimum career networking

Keeping up with personal-branding trends will keep you visible and vital as you grow in your marketing career. I've identified 11 trends related to personal branding and the best techniques for building your brand. For 2011, video is a primary focus and plays a major role in five of the 11 trends below.

1. Anywhere Hiring

As companies increase hiring after the global recession eases, they will be more open to bringing on ideal candidates regardless of the candidate's location.

Driven by greater competition for talent, leaner budgets, years of successfully working off-site and advances in technology, there will be a marked increase in the number of people re-entering the workforce from remote locations. This trend will make offices slimmer and commutes shorter, but it will cause you to rely on technology even more to build your brand, land a job, and do it well.

Video will be a particularly critical tool for interviewing remote candidates and a vital medium for communicating your brand message and building your identity with colleagues.

2. Homecasting

In real estate listings, it has become common to see the initials "HO," for home office, as a selling feature. As more people start to work from home in 2011, look for the abbreviation to become "HOS," or Home Office Studio. And with the move to all things video, the home office will now become a "set," giving new meaning to the real estate term "home staging."

Home offices will have video equipment designed to ensure high-quality audio and professional-looking backgrounds for synchronous and asynchronous communication. Although Skype has been the basic mode of video connections for quite some time, Cisco recently announced the more robust Telepresence for the home called UMI. Homecasting systems will become less expensive, higher quality, and more pervasive.

3. VIDmail

Email is so last decade. Good riddance, because email is one of our weakest forms of expression. Words account for only about 7% of a communication, and words are pretty much all we have to work with on email.

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William Arruda is a personal branding pioneer, the founder and CEO of Reach Personal Branding, and the author of Ditch. Dare. Do! 3D Personal Branding for Executives.

Twitter: @williamarruda

LinkedIn: William Arruda

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  • by Cheryl Tue Jan 4, 2011 via web

    Hi Cheryl: here's a site I subscribe to -- thought you'd be interested in the attached article. I'll keep an eye out for other things of interest/value


  • by David Gee Tue Jan 4, 2011 via web

    As a former TV news reporter turned PR consultant, I find the use of video (including Talk Fusion as you cited in the article) in my personal and professional communications to be both easy and effective.

    The Pew Research Center recently said they are seeing a surge in online video watching, and Cisco Systems Visual Networking Index Forecast predicts "Internet video will account for 57% of all consumer Internet traffic by the year 2014."

    Finally, Forrester Research Study finds that "online videos are five times more likely to get a first page Google ranking than a text page."

    Whether it's building your own personal brand, or someone else's, video is becoming one of our chief communications tools.

  • by ellent Thu Mar 24, 2011 via web

    It is great to get this information now. Those of us who take advantage of this will be way out in front when it comes to getting promotions or new jobs. I appreciate your input here. Great success tips and advice.

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