In this article, you'll learn...
- How to preserve your company's brand when using freelancers
- Six steps to finding and training the right outside help
Marketers often face the task of "doing more with less": Get more leads, create more content, build up subscriber lists, write more blog posts, and so on. Using freelancers can be an excellent way to achieve those goals in any company. Freelancers can help get more work done quickly for smaller marketing teams.
But can you imagine giving up control of your messaging and your brand to someone outside of your organization? You may be terrified by the thought. Among the common concerns of B2B and B2C marketers alike is this: "How do I maintain my brand's voice when using freelancers?"
But marketers should not be afraid to outsource content creation. You can work the following six steps into your strategy of finding and training freelancers to ensure that they have connected with your company's brand and can communicate that message consistently.
1. Create your statement of work (SOW) or job-specifications document
This seems like a given, but it is necessary to document everything you can about the freelancer job prior to looking for talent. A solid SOW or job-spec document should include the following:
- The type of work (e.g., writing, editing, social media)
- Explanation of specific tasks and expectations
- Information on timing, including deadlines and the workload
- The focus of the freelancer
- Work flow
- Amount of money you are willing to pay
2. Source talent
Finding a freelancer (or group of freelancers) you can trust is incredibly important. After all, you are going to be handing over the reins of your brand. Here are important steps to finding new talent:
- Consider using traditional job boards, including craigslist.
- Use vendor-matching services like Junta42.
- Post your job specification to freelancer-specific sites, such as Elance or Guru.
- Consider using virtual-assistant services, such as 123Employee or XceedIT.
3. Interview standouts