The Real Reason Your Email Marketing Is Insufferable
In this article, you'll learn...
- Why you shouldn't give up on email marketing
- Five ways to effectively use email
If you bought a nice car two decades ago, would you expect it to still run well if you put in minimal maintenance?
What about that house you bought two years ago? Lots of work, right? But if you've put time and care into it, you are likely proud to show it off when friends and family come over in the summer to eat hot dogs and burgers.
Then why do you not put in this same time and effort into your email marketing?
It amazes me that some companies drop email marketing because it doesn't yield results or because it's too time consuming or expensive. Yet, they'll waste time and money on print ads... and wonder why their sales are stagnant.
It's pretty simple: Your email marketing is insufferable because you don't care about it.
If you do care, you'd do the following five things.
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Comments
Josh, I just wrote a post along the same vein - email newsletters are still so effective and under-utilised, and there is a simple formula to make them achievable for any organisation:
http://blog.jericho.co.nz
Hi Josh, so glad that you posted this. With the rise and rise of social media over the past year or two, email marketing has been somewhat neglected. Truth is though that it still delivers one of the highest ROI's over any other e-marketing tactic.
Keep in mind that the content has to be relevant and interesting to the recipients. Don't forget to use the AIDA technique: Attention, Interest, Desire, and Action. Lookup www.pmzmarketing.com.au/articles/Stop_Wasting_your_Marketing_Efforts.htm for information on AIDA.