Five Proven Ways to Increase Email Subscriptions
In this article, you'll learn...
- Five ways to increase email subscriptions
- Common mistakes to avoid in your next email campaign
Short of having customers spend money on your product or service, gaining access to their inboxes is one of the most important things you can do. Building a solid email list of leads is the best way to grow your business online. Of course, the question becomes, "How do I get people to sign up?"
Judging by what most websites do, you might assume merely putting up a sign-up box for "news and updates" is all you have to do. Unfortunately, that is probably the worst option if you want people to actually sign up for your email list.
I have been testing email sign-up forms for several years on my site and my clients' sites and have narrowed down the top five ways to get more people to sign up for your email list.
Robots vs. Humans
If yours is a big company, make sure you put a human face to your email sign-up. And by that I mean literally publish a picture of the person who will be sending out the email. Doing so assures recipients that an actual human being is sending out the email.
(If you are an author, a freelancer, or some other one-person show, using your picture is probably not necessary.)
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Comments
Sorry I gave a I star instead of the 5 stars you should have had.
Thank you for your intersting insights
No problem! Glad you liked the article!
There's no doubt that email marketing works. In addition to the traditional email marketing (mass email) one should look at another marketing opportunity and that is the emails we all send from our corporate email addresses every day. I represent a company that has developed a solution for just those emails and thus this post.
The basic idea behind wrapmail is to utilize the facts that all businesses have websites and employees that send emails every day. These emails can become complete marketing tools and help promote, brand, sell and cross-sell in addition to drive traffic to the website and conduct research. Wrapmail is available for free at www.wrapmail.com
Great Article! I will definitely keep these tips in mind when putting together my E-Zine! Thanks!
A very timely article for me since I'm launching a new campaign. Thanks for the information.