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The Top Three B2B SEO Recommendations to Consider

by Nick Stamoulis  |  
April 14, 2011
  |  12,971 views

In this article, you'll learn...

  • Three killer B2B SEO best-practices
  • How to treat B2B SEO different than B2C SEO

White hat search engine optimization (SEO) principles that apply to B2B online marketing also apply to B2C, but B2B is otherwise a different animal.

True, to generate leads, local doctors or lawyers go after the appropriate local keywords to help their site rank well. And product pages on e-commerce sites can easily be optimized to match common keywords that users search for. But B2B online marketing involves other considerations for getting the most out of your SEO.

There is much more to understand on the B2B side, so let's break it down into three major components: understanding your business cycles, incorporating different types of keywords, and using offline marketing efforts.

1. Understand your business cycles

Just like the B2C buy cycle, B2B business cycles must be factored into SEO.


The Sales Cycle

The sales cycle begins the moment you get a sales lead. How long is it going to take to close a deal from that point? If a B2B company sells very expensive technical or complex equipment, its sales cycle is probably going to be much longer than that of a B2B company that sells office supplies.

Why is the sales cycle important to SEO? It's simple: SEO is a long-term effort. If it takes six months to ramp up your SEO program, you have to wait that long, plus your sales cycle time, to be able to determine ROI. You can't kill your SEO program if you don't see immediate results; that's because it already takes time for your sales cycle to go from "new lead" to "closed."


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Nick Stamoulis is the president and founder of SEO and social SEO firm Brick Marketing. He publishes a weekly SEO newsletter and an SEO blog, the Search Engine Optimization Journal. Reach Nick via 781-999-1222 or nick@brickmarketing.com.

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Comments

  • by Primeval Dad Mon Apr 18, 2011 via web

    There are a few golden search marketing nuggets here. Thanks for the info.

  • by Lilia Maccannell Wed Apr 2, 2014 via web

    Thank you for great points on search engine optimization. As an owner of a small business I have realized that trying to do SEO all by yourself may result in a waste of time. Link building is a tough job and should be done by experts as they have the detailed knowledge about changing cultures in SEO. So, it’s better to contact a legitimate SEO Marketing Services company which does the job in the tenure of 2-3 months.

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