Seven Ways to Take Control of Your Online Reputation
Published on April 19, 2011
Tags: Blogging, Content, Google, Marketing Tips, Reputation Management, Social Media, Thought Leadership, Twitter, Word of Mouth
In this article, you'll learn...
- Why your online reputation matters
- How to actively manage your online reputation
- Seven ways to implement an online reputation management strategy for your business
What are others saying about you and your company online? Do you know where to look?
With so many online channels available to consumers and competitors, it's time you took control of your online reputation. Just follow these seven simple steps.
1. Set up Google Alerts
Google Alerts is a good way to automatically search the Web for specific words and phrases—and to get notified when something new appears.
You can use Google Alerts for your company name, your own name, or your main keywords to keep abreast of what's being said about you and your industry online.
2. Monitor mentions of your company name on Twitter
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Jamie Fairbairn is the founder of Search Blogger, an Internet marketing blog aimed specifically at small business owners.
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Comments
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The hardest thing for many people is to respond to criticism, especially in a positive manner. No one likes to admit they might be wrong or admit they might need to make a change.
Social networking has made monitoring your online reputation that much more important, but also that much easier. It's amazing how much information people are willing to share about their experiences with a company online. Keeping your ear to the ground on social networking sites gives you a pretty good idea of how people really feel- the good, the bad and the ugly.
We created a free IPhone App that tracks your reputation in google, yahoo, bing, YouTube, blogs and news!
Our iPhone app is called 'Reputation' (by Five blocks).
One other comment. Very worthwhile to buy yourname.com and populate it with a few pages of relevant, original content.
The fastest way to get a great listing (with pic) is to create a google profile with relevant detailed info and links.!
I set up a Google search and was alerted a couple of days ago. When I investigated, I found that I was quoted on two separate blogs.