N E X T
  • Email
  • Print
Text:  A A

BAM! Turn Up the Heat on Your Presentations With a Few Culinary Tips

Published on April 22, 2011   

In this article, you'll learn...

  • How to spice up your next presentation like a five-star meal
  • Tips on engaging audiences and driving business

Content, preparation—and, most important: plating. They say presentation can separate the cook from the chef. One slaps food on the table and prays the diner appreciates the subtle and compelling marriage of flavors. The other arranges each component to be enjoyed both distinctly and as an element of a larger experience.

Presentations are a business staple. In fact, they are second only to email as the most commonly used business tool. Yet, many professionals design presentations that qualify more as hardpan than angel food. Audiences are subjected to static, one-way presentations that are neither memorable nor effective.

Why is a tool that is so germane to business so grossly misused? Presentations are too often speech-like rather than conversational; they are too often filled with talking heads and heavily worded, mundane slides that the audience has to work to figure out.

Like a good meal with good friends, great presentations encourage sharing, interaction, and conversation. Simply flinging your best ingredients onto the stove and slopping them onto the plate won't satisfy.

So sharpen your knives, oil your pans, and think like a top chef preparing a meal that will stimulate the senses, invite conversation, and demand involvement.


Cardboard Wedding Cake

→ end article preview
Read the Full Article

Membership is required to access this how-to marketing article ... don't worry though, it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with your existing account. Simply click your preferred account below!

Loading...
Heidi Jackman is CMO of SlideRocket, which reinvents presentations by helping to bring big ideas to life, engage audiences, and drive business.
Connect with MarketingProfs on Facebook
NOTE: MarketingProfs does not allow its content to be lifted wholesale and republished elsewhere without a licensing agreement. For more information on copyright and licensing, see here.

Rate this

Overall rating

  • This has a 3 star rating
  • This has a 3 star rating
  • This has a 3 star rating
  • This has a 3 star rating
  • This has a 3 star rating
3 rating(s)

Join the World's Largest Marketing Community

IT'S FREE! Become a member to get the tools and knowledge you need to market smarter.

we respect your privacy.

Stay connected ... follow us!

Follow us on Twitter Join our LinkedIn community Find us on Facebook Subscribe to MarketingProfs RSS Feed Subscribe to MarketingProfs

More on Sales

MarketingProfs Today

Get new marketing updates delivered to your inbox! Sign up for MarketingProfs Today for FREE!


Get to the Po!nt Newsletters

Bite-sized topic-specific newsletters on B2B Marketing, Content Marketing, Email Marketing, Search Engine Marketing, Small Business, Social Media, This WILL Be on the Test and more. Sign up for one, two or all...for FREE!


Sign Up for Get To The Po!nt Newsletters

 

Join over 436,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


Better Business Bureau Seal