How to Build an Effective Negative Keyword List to Increase ROI
In this article, you'll learn...
- The importance of using negative keywords for your search campaign
- How to find and use negative keywords to reduce CPC and increase ROI
Negative keywords can help you refine your keyword list and filter out unwanted traffic for your paid-search campaigns. Excluding specific words or phrases that aren't relevant to your product or service can help you reach your ideal prospects, reduce your cost per click (CPC), and increase your return on investment (ROI).
You might use a negative keyword list if you: have a limited budget, have low conversion rates, have expensive conversion rates, experience bad brand association, or want to improve your quality score.
So how do you find your negative keywords? How do you select your negative keywords? Why is it important to create a negative keyword list? Here are some answers.
How do you find negative keywords?
Negative keywords are a major factor in creating a successful keyword list. A well-targeted list can help lower costs and ensure targeted visits to your website. Ways to identify negative keywords include using Keyword Tools, website analytics tools, and Search Query Performance reports. Another great way is to look up synonyms for identified negative keywords.
How do you select negative keywords?
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Comments
Very useful Post!
Building a negative keyword list is too often forgotten while it's tactically so important to optimise your content strategy.
Thank You for sharing your thoughts on this topic! -Lynda
Really interesting, will be sure to make use of a negative keyword list in the future.
Thank you @Lynda and @Samantha.
I hope that these tips help you with your search campaign but don't forget that this is just one way to start optimizing your campaign!
Negative keywords may help or hurt your brand or purpose, so I would say stick to your gut feeling when it comes to promotion by being true to your intended purpose. Exposure will happen naturally and will eventually reflect the effort that is put into gaining results in sales or exposure.
I had never thought of the idea of negative key words. I will keep this in mind for my next digital campaign. Thanks for the article!