In this article, you'll learn...
- Five employee roles crucial for modern marketing teams
- How to hire and retool talent to thrive amid rapid industry changes
When the first Industrial Revolution hit its stride in the 1800s, a convergence of forces changed the way businesses operated.
Before the creation of large-scale industry, people would mine raw materials, and craftsmen would shape those materials into products. But with the advent of the catalyst for revolutionary change—the steam engine—society was able to accelerate both the mining of those materials and the manufacturing and distribution processes, which in turn accelerated the need for raw materials. But enough of the history lesson, let's get down to business.
Marketing automation is having a similar impact on how we mine our data, create our programs, deliver our content, and continually refine, streamline, and automate. Those who use it have an advantage—if they can use it properly. And proper use requires having expertise.
As a hiring manager, what skills do you need on your team, and how do you continue to develop them?
1. Data Hygienist
Your data hygienist's job is to make sure that every name and list you acquire is cleaned, augmented, and imported with consistent standards—regularly scrubbing bad data out of your current systems to provide a cleaner view for Sales. This person should also manage your list purchases to ensure you are spending appropriately.
For staffing, you have a couple of choices:
- Full- or part-time employee. A great way to bring more junior members or interns up to speed on your marketing operations.
- Outsource. If you can't get the budget for a headcount or if you have an open position yet to be filled, outsourcing is a great option. You'll get some professional advice, someone to manage your project, and quick execution. Just be sure to plan for ongoing engagement. Do not let your data get stale.
TIP: Have an employee development plan in place, especially if you're hiring recent grads. They may find the work tedious over time. Consider offering CRM training or marketing automation training.