In this article, you'll learn...
- Why your business should get local
- Seven vital steps to launching an effective geotargeting campaign
This is the decade for geotargeted local advertising. If the '90s was the decade to get online and establish an online presence, and the 2000s was the decade to get global and bring that online presence to the world, then the 2010s can easily be defined as the decade to get local and bring the global presence to the local user.
Monster-sized corporations like Google and Yahoo deliver content and advertising to their users based on location. Social networking sites and apps like Foursquare and Yelp are appealing to local users. Neighborhood businesses, such as a local dentist's office or dry cleaner, are able to advertise online in their local markets while small and medium-sized businesses can target multiple geographical areas. And sites like Groupon and DailyCandy offer local deals to local users.
Local is the new global.
Companies are noticing the trend and hopping on the geotargeted local-advertising bandwagon. Global companies can no longer afford to relate to customers in Italy the same way they relate to customers in Los Angeles. And smaller businesses benefit from targeting advertising to locations outside of their own.
Where in this paradigm do you fit?
To some, getting local may seem like a local headache. After all, in this case, it seems like the sum of its parts is greater than the whole world and there is no easy guide to taking on that world.
But, in reality, geotargeting your online advertising is not nearly as daunting as it seems. Just follow seven simple steps.
1. Decide which geographies to target