Advertising: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Top 4 Threats to Creative Copywriting and How to Overcome ThemJessica Swanda
  Copywriters know that creativity doesn't always come right when you need it. Here are four common causes of creative block—and ideas for overcoming them.
  Ad Copy, Advertising, Content, Copywriting, Creativity, Web Content, Writing
• 10 Things You Can Do With an Explainer Video (And Why You Should Do Them) [Infographic]Laura Forer
  Marketers know that video can be an effective medium, but figuring out the best way to use videos can be a challenge. Today's infographic shows how to use explainer videos ...
  Advertising, Content, Content Marketing, Email Marketing, Facebook, Instagram, Landing Pages, Management, Marketing Strategy, Presentations
• What Bothers Consumers Most About Brand MarketingAyaz Nanji
  Consumers say the thing they dislike most about brand marketing is false, misleading, or phony advertising, according to recent research from the CMO Council and Dow Jones.
  Advertising, Brand Management, Marketing Strategy, Research Summaries, Survey Data
• #SocialSkim: Apple's Business Chat, Twitter's Major Redesign: 11 Stories This WeekChristian Neri
  Apple's Business Chat vs. Messenger; Twitter's big redesign; why Yahoo's grand social media Tumblr plan failed; Facebook's paid news subscriptions, profile cover videos; Instagram's archive feature and sponsored-content labels; Snapchat's ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Automation, Marketing Strategy, Mobile Marketing
• Don't Give in to Marketing FOMO: Four Steps to Resisting Shiny-Object SyndromeErik Huberman
  Rather than sticking to time-tested basics, marketers sometimes jump into channels they know little about. After all, what if that shiny new platform is the one you've always dreamed about? ...
  Advertising, Customer Engagement, Marketing Smarter, Marketing Strategy, Snapchat
• 127 Facts and Stats About Video Marketing [Infographic]Laura Forer
  How are brands using video to increase conversions? This infographic shares success stories of several brands as well as many other stats and facts about the video phenomenon.
  Advertising, Customer Behavior, Marketing Strategy, Social Media, Videos, YouTube
• Marketing and Podcasts: What You Need to Know [Infographic]Laura Forer
  Whether you're creating a podcast or you're just advertising on one, this infographic has all the important stats and facts you need to know about the medium and how to ...
  Advertising, Customer Behavior, Marketing Budgets, Marketing Strategy, Podcasting
• How Much Digital Ad Spend Is Lost to Fraudulent Bots?Ayaz Nanji
  Brands worldwide are set to lose $6.5 billion in online advertising spend to fraudulent bots this year, according to recent research from White Ops and the Association of National Advertisers ...
  Advertising, Digital Marketing, Research Summaries, Survey Data
• #SocialSkim: Facebook Plans New Messaging App, Instagram Hooks Small Biz: 11 Stories This WeekChristian Neri
  Facebook gives parents control with teen messaging app; Instagram vs. Snapchat for small business; Facebook, WhatsApp revamp photo features; the only social listening tool for Reddit; Facebook's mid-roll ads underwhelm; ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Retail Marketing, Small Business, SMS, Snapchat
• Fake News, Real Concerns: How Misleading Content Affects Advertising [Infographic]Ayaz Nanji
  Some 96% of online advertisers say they are concerned about their ads' appearing alongside fake-news content, according to recent research from Brightroll.
  Advertising, Content, Research Summaries, Survey Data

Advertising: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• 2016 Yearend Episode: Memorable Holiday Marketing Campaignsby Mack Collier, Kerry O'Shea Gorgone
  Eight marketing all-stars discuss memorable holiday campaigns: what made their favorites stand out and how to create marketing that stays good longer than your neighbor's fruitcake.
  Advertising, Marketing Smarts, Marketing Strategy
• How to Avoid Losing Millions to Ad Fraud: Forensiq's Amit Joshi on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Amit Joshi, director of product and data science at tech company Forensiq, explains the different types of ad fraud and how marketers can help detect and prevent ad fraud from siphoning off marketing dollars.
  Advertising, Marketing Smarts
• Get With the Program(matic): Daniel Bornstein of Demand Media on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Gain insight into programmatic advertising and sponsored content from Daniel Bornstein, senior vice-president of media monetization and operations at Demand Media, a holding company that owns ehow, LIVESTRONG, and CRACKED.
  Advertising, Content, Demand Generation, Marketing Smarts, Marketing Strategy, Native Advertising
• Focus on Lifetime Value: InMobi's Bob Bahramipour on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Former Gigwalk CEO and ad-tech industry veteran Bob Bahramipour of InMobi offers insight into the future of mobile advertising, the metrics that really matter, and the role of corporate culture in building a successful global company.
  Advertising, Customer-Centric, Marketing Smarts, Mobile Marketing, Native Advertising
• Marketing and Mad Men's Legacy: Sq1's Ernie Capobianco on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Ernie Capobianco discusses the legacy of Mad Men—how the advertising tactics depicted in the AMC series have held up—and how the tools of today have changed marketing and promotion.
  Advertising, Marketing Smarts, Television
• Marketing That Surprises: A Special Guest Host Takes Over Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  In line with the theme of this episode—marketing that surprises—as well as the day it airs (April Fools' Day), a surprise host takes over Marketing Smarts to discuss campaigns that surprise and (sometimes) delight!
  Advertising, B2B Marketing, B2C, Brand Management, Campaign Management, Content, Content Marketing, Customer Behavior, Marketing Smarts, Marketing Strategy
• Chicken a la Marketing: A Conversation With Author Mitzi Perdue for Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Author Mitzi Perdue, wife of the late Frank Perdue, shares business and leadership lessons from the way Frank grew a father/son business into a major brand.
  Advertising, Management, Marketing Smarts, Marketing Strategy
• Brand Attachment: Larry Vincent Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Larry Vincent, founder and executive director of The Brand Studio at United Talent Agency, discusses brand attachment, including how marketers can use it to predict buying behavior.
  Advertising, Brand Loyalty, Branding, Customer Experience, Customer Loyalty, Customer Relationships, Marketing Smarts, Marketing Strategy, Research
• Becoming a Social Business: Marcus Nelson of Addvocate Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Marcus Nelson, founder of Addvocate, shares insights into how companies can empower employees as brand advocates (and why they should)!
  Advertising, Content, Content Marketing, Digital Theory, Marketing Smarts, Mobile Marketing, Social Business, Social Media
• We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]by Matthew Grant
  Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective on marketing and advertising, not to mention the role of the agency, in today's always-on, always-open business environment.
  Advertising, Branding, Content Marketing, Marketing Smarts, Public Speaking, Sales, Social Media

Advertising: Online seminar broadcasts from the best minds in marketing

• MarketingProfs University: The Fundamentals of Paid SearchBroadcast on 8/9/2012 with George Michie
  In this PRO seminar, you'll learn the ins and outs of paid search, including how to set the foundation for an effective strategy, how to set budgets and goals, and much more.
  Advertising, Digital Marketing, Keywords, Marketing Strategy, PPC Campaigns, Search Engine Marketing, Search Engines
• MarketingProfs University: Understanding and Engaging Today’s Connected BuyerBroadcast on 6/7/2012 with Tony Zambito
  This PRO seminar and first class of MarketingProfs University's Digital Advertising Academy will get you inside the minds of your buyers and cover why understanding them is the first step to successful branding, marketing, and demand generation.
  Advertising, Brand Awareness, Brand Management, Customer Behavior, Customer Engagement, Customer Relationships, Customer Satisfaction, Demographics, Market Research, Marketing Tips
• How to Get the Most Out of Your Facebook AdsBroadcast on 5/17/2012 with Eshwar Belani
  Learn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns and how to use ad targeting and optimization tools outside of Facebook to create, launch, and test thousands of ads targeted at just as many (if not more) micro-segments.
  Ad Copy, Advertising, Brand Positioning, Community, Customer Behavior, Digital Marketing, Facebook, Interactive Marketing, Social Media, Social Networking
• The Next Generation of Landing Pages: What's New, What's Hot, What's PerformingBroadcast on 11/10/2011 with Scott Brinker
  Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action.
  Advertising, B2B Marketing, Inbound Marketing, Landing Pages, Lead Generation, Measurement, Metrics, Online Marketing, PPC Campaigns, Social Media
• New YouTube Features That Will Make You Stand Out from the CrowdBroadcast on 6/10/2010 with Michael Miller
  Michael Miller returns to update you with the latest marketing-oriented features of YouTube. Find out which of these new features make the most sense for your organization, and how to use them to promote your business and products.
  Advertising, Community, Marketing Tips, PPC Campaigns, Videos, YouTube
• High-Performance Landing Pages that Boost Your Bottom Line (FREE)Broadcast on 11/19/2009 with Michael Goodman, Anna Talerico
  Getting them there isn't enough. Here's how you can improve the odds of converting a Web visitor into a customer.
  Advertising, Branding, Email Marketing, Landing Pages, Marketing Tips, Online Marketing, PPC Campaigns, Segmentation, Website Design, Websites
• It's All About the Click: Fundamentals of Paid Search MarketingBroadcast on 6/4/2009 with George Seybold
  Paid search, or Pay-Per-Click (PPC), marketing isn't new. But what do you need to know if you're just getting started?
  Advertising, Copywriting, Creativity, Facebook, Google, PPC Campaigns, Search Engine Marketing
• How to Create Advertising Campaigns that Make Men Do What You WantBroadcast on 5/28/2009 with Steve McNamara
  Now's your chance to learn how to think like the Creative Director of a bigshot ad agency.
  Ad Copy, Advertising, Branding, Copywriting, Direct Marketing, Positioning, Print Collateral, Social Media
• Make Word-of-Mouth Marketing Work for Your CompanyBroadcast on 12/19/2007 with Andy Sernovitz
  Word-of-mouth marketing is becoming the most important, most effective, and most ethical way to promote your company. The rise in consumer control of the media, blogs, and social networks is changing advertising forever. Take a look at how this phenomenon has happened—and what we all need to do to keep it happening.
  Advertising, Blogging, Marketing Tips, Measurement, Social Media, Social Networking, Word-of-Mouth
• Small Business Series: How to Advertise on a Modest BudgetBroadcast on 10/19/2007 with Michael Goodman
  Michael Goodman has been responsible for annual advertising budgets ranging from a few thousand dollars to millions of dollars, in consumer, B2B, services, information, entertainment and not-for-profit situations. He’s learned advertising from recognized masters of the craft, and stumbled across some truths on his own.
  Advertising, Direct Marketing, Hiring Outside Resources, Marketing Budgets, Marketing Challenges, Small Business, Word-of-Mouth

Advertising: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Use Your CRM Data to Boost Advertising ROIReleased on 4/1/2016 with Joseph Kerschbaum
  In just 10 minutes, you'll learn how to boost your return on advertising spend (ROAS) by leveraging the data you already have. We'll cover practical tips on how to segment your CRM lists, upload them into Google AdWords and Facebook advertising, and use them to help you expand and refine your campaigns.
  Advertising, CRM, Facebook, Google, Online Marketing, PPC Campaigns, Search Engine Marketing, Search Engines, Take 10
• Take 10: How to Develop a Dynamic Creative Briefing DocumentReleased on 1/2/2015 with R. Stephen Rayfield
  In just 10 minutes, we'll discuss the key components of a creative briefing document. You'll be able to take what you learned and develop a document that provides solid direction and parameters to your agency, internal marketing communications team, and/or any other group that has a hand in developing your product or brand campaign.
  Advertising, Brand Management, Campaign Management, Collaboration, Creative Briefs, Marketing Operations, Marketing Strategy, Project Management, Take 10
• Take 10: How to Monetize Your Website with Google Ad SenseReleased on 1/25/2013 with Chloe Spencer
  In just 10 minutes, you'll discover important tips on how to get your site approved by Google.
  Ad Copy, Advertising, Digital Marketing, Google, Interactive Marketing, Marketing Strategy, Marketing Tips, Take 10, Websites
• Take 10: Four Ways to Monetize Local Daily DealsReleased on 5/18/2012 with Amy Fowler
  Just like everything else, there's a right way and a wrong way to add daily deals into your marketing mix. In just 10 minutes, you'll learn the right way to make daily deals lucrative for your business.
  Advertising, Brand Positioning, Branding, Local Marketing, Location-Based Marketing, Marketing Strategy, Marketing Tips, Pricing, Promotions, Take 10
• Take 10: How to Effectively Use Traditional Marketing in the Digital AgeReleased on 4/6/2012 with Elaine Fogel
  In just 10 minutes, you'll learn how you can use traditional marketing (print advertising, direct mail, etc.) as the perfect complement to your digital marketing strategy.
  Advertising, Brand Management, Branding, Digital Marketing, Direct Marketing, Integrated Marketing, Marketing Tips, Print Collateral, Take 10
• Take 10: How to Set Up and Manage Effective Facebook AdsReleased on 7/22/2011 with Paul Chaney
  In this Take 10, Internet marketing specialist Paul Chaney walks you through each step of setting up a Facebook Ad account. He makes sure that you know how to create a Facebook Ad, how to target the right people with it, and how to navigate the different pricing and scheduling options.
  Advertising, Facebook, Marketing Tips, Social Media, Take 10
• Take 10: How to Host a Successful Twitter ChatReleased on 7/8/2011 with Verónica Maria Jarski
  In this Take 10, Verónica Maria Jarski takes you through the eight essential ingredients of a rockin' good Twitter chat.
  Advertising, Community, Marketing Tips, Naming, Take 10, Twitter, Writing
• Take 10: How to Select Images That Make Your Marketing More EffectiveReleased on 7/1/2011 with Dan Hill
  In this Take 10, Dan Hill, an expert in consumer and employee behavior, uses insights provided by eye-tracking studies to explain why certain images have such tremendous impact.
  Advertising, Creativity, Customer Engagement, Marketing Smarter, Marketing Tips, Take 10
• Take 10: How to Put Your Business on the Map With Google PlacesReleased on 4/22/2011 with Janet Driscoll Miller
  In this Take 10, search engine optimization expert Janet Driscoll Miller explains how to get your brick and mortar location into Google Places so that your business shows up the way you want it to in Google Web search results, mobile search results, and Google Maps.
  Advertising, Google, Marketing Tips, SEO, Take 10, Websites
• Take 10: Creating a YouTube Channel Page that Reflects Your BrandReleased on 12/3/2010 with Michael Miller
  Tune in to this quick and dirty rundown of what it takes to customize your YouTube channel to match your brand, and be the envy of your competitors.
  Advertising, Brand Equity, Marketing Tips, Take 10, YouTube

Advertising: Marketing downloads for the busy professional

• Facebook Success Stories
  When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
  Advertising, Brand Awareness, Branding, Community, Creativity, Customer Engagement, Facebook, Social Media, Social Networking
• Benchmark Report : Marketing ROI (Year 2)
  This 2006 survey, the second annual ROI study, demonstrates that companies are definitely getting the ROI message. This study shows a significant increase in the number of companies that have implemented some form of Marketing ROI measurements. And let's face it, Marketing ROI is here to stay. Jim Lenskold says, "Marketing ROI will continue to be a priority as long as maximizing profits is a priority for corporations." Well said, Jim.
  Advertising, Market Research, Marketing Analytics, Measurement, ROI
• Benchmark Survey: Marketing to Hispanics
  Link directly to the raw (aggregate) data in this 2006 survey of the ways companies are targeting their marketing efforts, and adjusting their business processes, for the lucrative Spanish-speaking segment. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  Advertising, Customer Service, Online Marketing, Segmentation, Targeting, Website Design
• Benchmark Report: Marketing ROI (Year 1)
  In a 2005 survey, the first in an annual series, Jim Lenskold found that only 1 in 5 respondents was actually using ROI measures for marketing efforts -- 99% of those respondents indicate increased profitability due to the use of ROI. See this and subsequent reports for a full picture of the evolution of marketing ROI.
  Advertising, Market Research, Marketing Analytics, Measurement, ROI