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How to Sell Ad Space on Your Website

by David Murton  |  
July 7, 2011

In this article, you'll learn...

  • Strategies that will boost your website's ad revenue
  • How ad type, placement, and location can affect your revenue

If you have a website that gets a good deal of traffic but generates no money, placing ads on your site may be the key to success. Selling advertising space on your website can be a great way to make money, especially if you're a small business or blogger, but it's not easy and takes some effort to set up. Online advertising will also help your website visitors if the ads are for products and services that are useful to them.

One of the first steps to selling website ads is to determine who your audience is, which will help you target the advertising to be relevant to your customers.

When preparing to sell advertising space on a website, the seller needs to have examples of ads (sizes and types) ready to show clients. It may take some experimenting with different types of online advertising to determine which method makes the most money on a particular website.

Types of Online Advertising

Text ads and banner ads are the most common types of website ads, but there are others. Considering the constant advancements in mobile devices that use wireless Internet, it's important to make sure that you're using the correct style of advertising. For example, a standard banner ad may not work well on the mobile version of your site.

Banner Ads

Large or small picture or banner ads are one way to make money, but they usually generate the least amount of revenue because they are very common and easy for website visitors to ignore.

Revenue from banner ads is generally based on the number of unique users who look at the ad. Charging a certain amount per 1,000 users (cost per thousand, or CPM) is the most common approach.

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David Murton is a writer and webmaster with a particular interest in the open-source Drupal platform. He can be reached via

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  • by Cynthia Thu Jul 7, 2011 via web

    Good info. We will soon be offering ad space on our site and making sure our advertisers are in sync with our customers and their needs will be our focus. Thanks for affirming the importance of this.

  • by SpencerBroome Fri Jul 8, 2011 via web

    Speaking of effective -- yet shady -- online ads:

  • by Jerin K Tue Jul 19, 2011 via web

    Very Informative Post; thanks!!

  • by Jenanah Mon Apr 16, 2012 via web

    Very valuable information, and links, thanks.

  • by M. alim Wed Jul 18, 2012 via web

    This is a great article i enjoyed reading this helpful information.

  • by Claire Mon Sep 2, 2013 via web

    Great help - Thanks!

  • by UDAYA KUMAR Sat Aug 2, 2014 via web


  • by Amidu Adebayo. Thu Feb 4, 2016 via mobile

    Very informative. Thanks

  • by Andy Thu Nov 30, 2017 via web

    I'm curious to know your policy re. dofollow v. nofollow links in banner ads. It seems that google rules suggest nofollow. However, judging by the expectations of those who inquire about advertising on curatti, I can only guess that many companies accept dofollow links.

    Definitely open to responses from fellow readers on this. Thanks in advance!

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