In this article, you'll learn...
- Some elements of website design that boost conversion
- Common website design errors that could crush sales
If you are doing business online, you are probably looking for innovative ways to convert your site visitors into customers. Businesses are constantly searching for new techniques that will lead to a higher online conversion rate.
A professionally designed website is the first tool you will need to increase your conversion rate. Your website needs to be designed with SEO in mind; in fact, every detail of your site needs to consider SEO.
Now let's point out four ways to improve your website's conversion rate.
1. Point in the right direction
Once your website has been designed and is up and running, ask yourself, "Where are my links directing my potential customers to?"
Have you made the mistake—and many businesses do—of linking to your homepage instead of to the products and services you provide? To avoid that mistake, ask yourself, "Does this page directly relate to the link my customer clicked on?"
Often, your potential customers will click a link about a specific product (say, a dog leash) from one of your text ads on a search engine results page. Those visitors could become frustrated if they land on a homepage instead of a product page.
Those potential customers won't necessarily care at that point who you are and what your company is about; they simply want to buy a dog leash and leave. So they will leave a site if they need to spend too much time searching.