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Five Ways to Quickly Build Backlinks (and Get Relevant Traffic)

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In this article, you'll learn...

  • Five actionable tips to gaining backlinks to your website
  • Strategies that'll increase your Web traffic

If you're a small business or consultancy, building backlinks to your website can be an effective way to gain relevant traffic and grow your business—no matter what your industry.

Here are five ways to kick off your link-building with ease.

1. Guest-Blogging

Guest-blogging is an incredible method for building backlinks. You can go about it in several ways...

Search for guest-blogging opportunities using queries such as "write for us," "submit post," and "become a contributor." Those queries are the most basic and yield the best results, though you can try others.


You can also turn to networks that connect those looking for guest-blogging opportunities with blogs that need new content. The largest of those networks is MyBlogGuest.com. It allows you to upload your article for others to use, contact bloggers who are seeking new contributors, and chat and connect with others in the guest-blogging community.

You can also search for relevant blogs within your niche and pitch your guest blog post to them. Getting your article posted this way is more difficult, but if your content fits with the blog's theme and it's well written, you have a decent chance. Links from such sources tend to be of the highest authority and can really help your link profile.

2. PR Networks

Several free subscription services online bring together reporters, bloggers, and authors looking for answers to specific questions. Using sites such as HAROReporter ConnectionPitchRate, and the paid service ProfNet is a simple way to earn links to your website.

The sites basically work like this: Reporters ask questions about specific topics; you respond if the questions pertain to your area of knowledge; the reporter credits you as a source usually via a backlink. Simple!

You can also try your luck on FlackList, a public relations social media site. I would liken it to Facebook for public relations.

HARO sends three daily emails, each containing 30-70 queries. Receiving hundreds of queries a day, five days a week, you will surely find a blog to contribute to sooner rather than later. Via HARO, I have earned dozens of backlinks and have been featured on the websites of FOX News and The Huffington Post, to name a couple.

Reporter Connection and PitchRate usually send one email per day. The networks are smaller with fewer queries, but equally important to your backlink-building strategy. Both are free services.

3. Reviews and Giveaways

If you run an e-commerce site, product reviews can be one of the simplest and most effective ways of building backlinks. Thousands of bloggers are looking for various products to review and give away. And once your product is featured on one giveaway site, you will likely receive emails from others asking for the opportunity to do the same on their blogs.

Search for those bloggers on Google using variations of the query "product reviews." The difficult part is deciding which bloggers are worth your time and effort.

Giveaways work the same way, although when done properly they will also get you mentions on social media sites. You can also gain links by posting the giveaway details on your own site and promoting the giveaway on sites like tipjunkie.com.

4. Blog Commenting

When done right, blog commenting can be an effective way to build links. The key is to comment only on very relevant blogs and posts. Despite "no follow" tags, such comments can help you rank, in part by sending others to your site—and if they like what they see, they'll link to you. But make sure to keep your comments interesting and useful.

You can also search for or follow blogs that are not moderated. Those will generally be much less relevant and will require much less effort. The problem is you get what you pay for: Little time and effort result in little authority. Commenting on such blogs is likely a waste of time. Not enough is known about how Google examines a link profile for me to recommend doing it. But if you have a strong link profile, you can throw a couple comments out there without fear of hurting yourself.

5. Submissions to Niche Sites

Is your site unique and visually attractive? Submit it to one of the various CSS galleries. Is your business idea off the wall, but useful? Submit it to Springwise.com.

A multitude of niche sites are just waiting to feature your brand and link back to you. All it takes is a little ingenuity and good research skills. Those sites will pass you gallons of link juice and send you traffic, providing even more opportunities for links.

Wait, There's More...

Of course, you can earn quick and easy backlinks via other methods, too, such as...

  • Ezines
  • Squidoo, Hub pages, etc.
  • Directories
  • Forums
  • Bookmarking sites
  • Blogging (effective, but the links are not heavily weighted until the blog is established)
  • Press releases
  • Email outreach
  • Video and image submissions

Link building need not be difficult. Learn what you can by reading up on the subject, gain experience by actually trying what you read, and write articles like this to help others (and gain backlinks yourself).


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C. Wise is an internet marketer and SEO for the personalized stationery provider Expressionables and customer-appreciation marketing program Customer Rave.

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Comments

  • by Ann Mullen Wed Sep 14, 2011 via web

    I am surprised about what you said concerning blog commenting. So much has been written saying that this is a good way to develop backlinks.

    You said that "Commenting on such blogs is likely a waste of time. Not enough is known about how Google examines a link profile for me to recommend doing it."

    Are you implying that commenting on non-moderated blogs can lower one's Google analytics?

    Read more: http://www.marketingprofs.com/articles/2011/5908/five-ways-to-quickly-build...

  • by Nikki Means Wed Sep 14, 2011 via web

    Hey Ann,

    I believe the quote re: blog commenting refers to non-moderated blogs. When blogs are not-moderated the comments are typically full of spam which makes me question the authority of the blog.

    C. Wise,

    I appreciate the additional resources. There were a couple I had not heard of. Have there been any metrics reflecting the success rates for backlinks from these sources?

  • by Sharon D. Long Wed Sep 14, 2011 via web

    If I may be so bold as to suggest another idea: I was recently tasked with guest blogging to get more back links to a startup I'm working with. Finding the opportunities was a challenge! I discovered asking to interview people was much more effective! I interview them and publish the interview as a blog post. They link to it (plus share the heck out of it) and everyone is happy...with very little effort!

  • by Nick Stamoulis Fri Sep 16, 2011 via web

    I am a huge fan of blog commenting. Not only is it a great source of links, but it also helps build your authority, connects you with industry bloggers and gets your name out there for your target audience to see. Blog commenting (when done right) can be worth so much more than the link.

  • by Carol W. Fri Sep 16, 2011 via web

    Ann, in addition to what Nikki said, I think issue is that links in blog comments are typically "no follow," meaning search engines are told not to follow them back to the linked site, and therefore they don't count for link authority. However, in specialized blogs, you may still get value from people reading your comment and clicking through to your site, which will help your rankings and traffic. In non-moderated blogs that may have lots of spam in the comments, not only do you likely have "no follow" links, but few if any people will click through a link you leave in the comments. Thus the value is negligible.

  • by Ann Mullen Tue Sep 20, 2011 via web

    Carol, how do you know if the blog comments are "no follow"? Who tells the search engines that? I have several clients who write blogs, but I have never been told anything about their blogs. One doesn't accept comments until they are accepted (to keep out spammers, I guess), but the others have not received any spam or very much without the additional step. If the owner or those in charge keep up with who is commenting, the spam can be canned. While not all the people commenting about the blog are in the same business, it is amazing how insightful the writers are.

  • by Carol W. Tue Sep 20, 2011 via web

    I generally assume the comments are "no follow," althought it's not always the case. "Nofollow" is an element of code that would be included with the link html. It's usually a setting for blog comments, rather than something that the moderator decides to do on a per-comment basis, so it's not really about comment moderation.

    When there is a link from your site to another, you lend some of your site's authority to the linked site. If you don't want to lend any of your reputation to the linked site, you can add a "nofollow" attribute. Automatically designating links as "nofollow" in the comments section of a blog ensures that you're not vouching for a site you don't trust or wouldn't want to endorse. Not that you necessarily wouldn't trust the sites your commenters link to-- As you said, the comments section for many blogs is home to great and insightful discussions-- but it's a protective measure to discourage spamming or commenting for the sole point of posting links, or lending authority to a page you wouldn't want to endorse. The links in comments can still be quite valuable, just not for the purpose of gaining page rank. This link http://www.websitedesignelixirs.com/nofollow-links.html tells a little bit more about what "nofollow" does (and doesn't do).

  • by Marc Wed Sep 28, 2011 via web

    Thanks for this tips . Very Usefull

  • by Ann Mullen Wed Sep 28, 2011 via web

    Carol, I can see why a person might fear lending their authority to certain sites, but the point of blog comment tribes is to a) get comments on your blogs and b) to create backlinks, which you cannot do with nofollow, if I understand it correctly.

  • by Rachel Wed Sep 28, 2011 via web

    I know that at least for WordPress websites, the no follow attribute is automatically inserted in the code of the comments area whenever a user submits their comment. Whether Google uses those no followed links as a signal to help determine the site's rank-worthiness is an unknown. From what Google's said in the past about adding links in blog comments http://googleblog.blogspot.com/2005/01/preventing-comment-spam.html my guess is that, even if they did use it as a signal, it wouldn't have hardly any impact on the website's ranking. They would probably check hundreds or thousands of other signals before paying any attention to a link that could be so easily added and replicated by the website owner.

    Also, Google has no insight into how many people are clicking comment links. So even if readers find the comment with the link valuable and relevant to the discussion, it means nothing (for rankings) because search engines don't have the inside scoop into who's clicking through (and no they're likely not examining Google Analytics for these signals since there are TONS of websites without GA even installed). If readers find that the resource (link) has value and later decide to reference it later on their site, that's another story.

    So overall I think there are benefits to adding links in comments (the right way) but I don't know that I would spend a whole lot of time focusing on it as a viable technique to help increase my rank...especially if it's no followed. Although the traffic increases are definitely a good thing. :)

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