In this article, you'll learn...
- Four ways introverts can be active participants at conferences
- How introverted marketers can break through their challenges and make meaningful connections
Marketing budgets are tight in this economy, we all know that. The CEOs I work with at CEO Connection tell me their own budgets have been cut, which of course means that those cuts are trickling down to the marketing department.
And what that means for you as a marketer is that if you have the opportunity to attend a conference, you must approach it with a clear intent to get a return on the investment the company is making in you. But if you happen to be an introverted marketer, which likely means a conference is not the most comfortable of settings, you'll need a strategy for ensuring your company gets its money's worth—in a way that is comfortable for you and honors who you are.
Defining the Terms
Let's first look at the difference between introverts and extraverts, so that introverted marketers can better understand strategies that are more comfortable for them, and extraverted marketers can have a better appreciation of their introverted colleagues.
According to the Myers & Briggs Foundation, introversion and extraversion can be defined as follows:
Where do you put your attention and get your energy? Do you like to spend time in the outer world of people and things (Extraversion), or in your inner world of ideas and images (Introversion)?...Everyone spends some time extraverting and some time introverting. Don't confuse Introversion with shyness or reclusiveness. They are not related. [Emphasis mine.]
Take a minute to ask yourself which of the following descriptions seems more natural, effortless, and comfortable for you.