Marketing Budgets: How-to articles covering the latest marketing tactics, tips, and strategies.

• Content Marketing 2018: Final Call for Boarding [Infographic]Laura Forer
  As more marketers realize the benefits of content marketing, the practice becomes even more competitive. Check out this infographic with stats from the past year and tips to help your ...
  B2B Marketing, B2C, Content, Content Marketing, Content Strategy, Customer Communications, Marketing Budgets, Marketing Strategy
• The Influencer Marketing Revolution: Macro Versus Micro Influencers [Infographic]Laura Forer
  Check out this infographic for how you can benefit from influencer marketing, what pricing might look like, how to decide whether micro influencers or macro influencers are right for your ...
  Influencer Marketing, Instagram, Marketing Budgets, Marketing Strategy, Social Media
• 2018 Digital Marketing Plans: Budget and Tactic TrendsAyaz Nanji
  Most firms (93%) expect to increase their spend on digital marketing in 2018, according to recent research from Ascend2.
  Digital Marketing, Marketing Budgets, Marketing Strategy, Research Summaries
• An Eight-Step Guide to Building Your Marketing BudgetMatt Davis
  It's that time of year when marketers are figuring out how to allocate their resources. Here are some important things to keep in mind as you build your marketing budget ...
  Management, Marketing Budgets, Marketing Operations, Marketing Planning
• Avoid These Four Marketing Budget-Planning Mistakes This SeasonJ.J. Kardwell
  Despite the annoyance, budget planning is an absolute necessity. Without it, you can't proceed or succeed. When planning for 2018, here's how to avoid and correct the top 4 mistakes ...
  AI, Data, Marketing Automation, Marketing Budgets, Marketing Planning, Personas, Sales, Segmentation
• The State of E-Commerce Personalization: Budgets, Trends, and Challenges [Infographic]Laura Forer
  Dear [first name] isn't enough... Today's personalization encompasses not just email fields but the entire buying experience. Check out the infographic to see how marketers are using personalization now and ...
  AI, Customer Communications, Email, Marketing Budgets, Marketing Challenges, Personalization
• How to Pick the Right Location for Your Exhibit Booth: The Selection Process SimplifiedMark Kao
  The right booth space and location on the exhibit floor are vital for maximizing event ROI. The location selection process, however, can be complicated. So here, in a handy guide, ...
  Conferences, Lead Generation, Marketing Budgets, Marketing Planning, Sales, Tradeshows/Events
• 2018 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at Brand-New ResearchAnn Handley
  Content Marketing Institute and MarketingProfs just released their annual B2B content marketing research—the most-cited content marketing research in the world. Get insights into how you can take B2B content marketing ...
  Content, Content Marketing, Content Strategy, Marketing Budgets, Marketing Strategy, Measurement, Metrics, Research Summaries, Social Media
• Your Customer's Second Purchase Is the Most ImportantZaius [Sponsored Content]
  If you're able to make even a small increase in your conversion rate for second-time purchases, you'll see serious revenue growth. It's time to shift some of your marketing focus ...
  Customer Acquisition, Customer Engagement, Customer Loyalty, Customer Retention, E-Commerce, Marketing Budgets, Marketing Strategy, Websites
• The Lowdown on the Rise of Influencer Marketing [Infographic]Laura Forer
  Influencer marketing can earn your brand $7.65 for every dollar spent, according to an infographic by Influencer Marketing Hub. This marketing strategy is taking off... Is it time for your ...
  Influencer Marketing, Instagram, Marketing Budgets, Marketing Strategy, ROI

Marketing Budgets: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Toward the Product-Centric Future: Mike Troiano Talks About Advertising and Branding on Marketing Smarts [Podcast]by Matthew Grant
  Over the last 100 years, a business culture emerged based on mass production, mass consumption, and mass advertising in print and, especially, on television. Now, the media landscape is undergoing an unprecedented technical revolution—and highlighting a critical weakness at the ...
  Advertising, Branding, Marketing Budgets, Marketing Smarts, Podcasting

Marketing Budgets: Online seminar broadcasts from the best minds in marketing

• Five Steps to Jump-Start Your Account-Based Marketing ProgramBroadcast on 2/23/2017 with Samantha Stone
  In this PRO seminar, you'll learn everything you need to ignite your account-based marketing program. You'll leave knowing how to identify whether ABM is right for you, who you should be targeting, and what tactics you should be using.
  Account-Based Marketing, B2B Marketing, Customer Engagement, Lead Generation, Marketing Budgets, Sales, Time Management
• How to Use Metrics to Achieve Greater Results From Your Next ExhibitBroadcast on 10/16/2014 with Joe Federbush
  In this PRO seminar, we'll share how exhibitors, regardless of size or budget, can develop and execute an effective and strategic event marketing measurement strategy. You'll learn how to use the right tools to justify your event's budget, and take away tried-and-true tips such as how to calculate the optimal booth size and number of personnel needed to achieve maximum results.
  Marketing Budgets, Marketing Planning, Measurement, Metrics, ROI, Sales, Tradeshows/Events
• MarketingProfs University: Campaign Planning and Management FundamentalsBroadcast on 11/1/2012 with Jon Miller
  In this PRO seminar, we will go over the basics of campaign planning and management to help you create the framework for a successful campaign.
  Interactive Marketing, Management, Marketing Automation, Marketing Budgets, Marketing Inspiration, Marketing Strategy, Online Marketing
• Demolish the Roadblocks on Your Website: Clearing a Path for Customer Action, Sales and LoyaltyBroadcast on 1/21/2010 with Gerry McGovern
  Traditional marketing is about getting attention. Web marketing is about giving attention. There’s a world of difference between the two.
  Benchmarking, Management, Market Research, Marketing Budgets, Social Media, Website Design, Websites
• When the Budget Axe Falls: What to Cut, What to Keep, What to GrowBroadcast on 3/12/2009 with Pat LaPointe
  If you need to know how to make smarter cuts to preserve strength and flexibility while meeting the near-term need, check out our upcoming online seminar ...
  Marketing Budgets, Marketing Strategy, Marketing Tips, Measurement, Recession
• Small Business Series: How to Advertise on a Modest BudgetBroadcast on 10/19/2007 with Michael Goodman
  Michael Goodman has been responsible for annual advertising budgets ranging from a few thousand dollars to millions of dollars, in consumer, B2B, services, information, entertainment and not-for-profit situations. He’s learned advertising from recognized masters of the craft, and stumbled across some truths on his own.
  Advertising, Direct Marketing, Hiring Outside Resources, Marketing Budgets, Marketing Challenges, Small Business, Word-of-Mouth
• Small Business Series: Budgeting for the Marketing MixBroadcast on 9/14/2007 with Michael Goodman
  In this seminar, we'll deal with some of the most common questions asked by entrepreneurs and small business marketers: How much should we spend on marketing? Is it a percentage of sales? How do we get benchmarks for our industry? How do we know if we're over-spending, under-spending, or right on the money?
  Marketing Budgets, Marketing Tips, Measurement, ROI, Small Business
• Search Marketing Essentials for Online RetailersBroadcast on 2/8/2007 with Stephan Spencer, George Michie
  Stephan Spencer and George Michie will share their expertise and tips for advanced search marketing, specific to the unique challenges that e-commerce marketers face.
  Customer Acquisition, E-Commerce, Hiring Outside Resources, Marketing Budgets, PPC Campaigns, Search Engine Marketing, SEO
• Best Direct Marketing Strategies for B-to-BBroadcast on 4/13/2006 with Ruth Stevens
  Presenter: Ruth Stevens is author of Trade Show and Event Marketing: Plan, Promote and Profit and The DMA Lead Generation Handbook.
  B2B Marketing, Copywriting, Direct Marketing, Lead Generation, Marketing Analytics, Marketing Budgets
• CFO vs. CMO Smackdown: How to Win the Budget BattlesBroadcast on 8/4/2005 with Guy Powell
  This seminar will teach you how to monetize your conversation with the CFO and CEO so that you can prove your case, win and expand your budgets, and deliver real business impact.
  Collaboration, Management, Marketing Budgets, Marketing Smarter, Metrics, ROI

Marketing Budgets: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Prioritize and Budget for Your Online ActivitiesReleased on 2/18/2011 with Michael Miller
  This 10-minute webcast gives a quick rundown of the top online marketing activities, then helps you decide which ones your business should use.
  Creativity, Marketing Budgets, Marketing Strategy, Marketing Tips, Online Marketing, Take 10

Marketing Budgets: Marketing downloads for the busy professional

• Social Media ROI Success Stories
  Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
  Blogging, Branding, Facebook, Marketing Budgets, Measurement, ROI, Social Media, Twitter
• B2B Marketing in 2009: Trends in Strategies and Spending
  Get the truth about B2B marketing in a tough economy from people who know the business best—B2B marketers themselves. Our special report, B2B Marketing in 2009, provides the most current research on trends in strategies and spending, and how they affect your business.
  B2B Marketing, Email Marketing, Marketing Budgets, New Media, Recession, Search Engine Marketing, Social Media, Surveys, Web 2.0, Webinars
• Benchmark Research: Marketing in the Economic Crisis
  These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
  Digital Marketing, Economic Crisis, Marketing Budgets, Marketing Plans
• Email Marketing Benchmark Report 2008
  This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
  Email Deliverability, Email Lists, Email Marketing, Lead Generation, Lead Quality, Marketing Budgets
• B-to-B Marketing in 2008: Trends in Strategies and Spending
  MarketingProfs research provides B2B marketers guidance for making budget and media mix allocations by exploring the issues and emerging trends in 2008.
  B2B Marketing, Economic Crisis, Market Research, Marketing Budgets
• Small Biz How-To Guide: Avoiding Key Pitfalls
  Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
  Marketing Budgets, Marketing Plans, Marketing Tips, Small Business
• Benchmark Survey: Search Engine Optimization
  Link directly to the raw (aggregate) data in this 2005 survey on the best practices in search engine optimization. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  Marketing Budgets, Marketing Challenges, ROI, SEO, Websites